CAMEROON – Cameroonian brewing company, SABC has re-introduced draught beer in the cities of Douala and Yaoundé after 2 years of suspension of the product in the market.
“It is with great pleasure that we announce the return of draught beer in the cities of Douala and Yaounde,” stated Société Anonyme des Brasseries du Cameroun (SABC), a subsidiary of the French company Castel.
The beer brands that can now be served in the form are Beaufort Lager and Isenbeck which will be available in restaurants, hotels, snack bars and marketing sites where draught beers are served in those cities, reports Business in Cameroon.
In 2018, the draught beers formerly distributed by La Fontaine à Bière (FAB), a private company that had an exclusive contract with SABC, disappeared from the market following the non-renewal of the contract binding the parties.
In addition, Castel Group saw that the contract was not economically profitable for SABC as the performance of that segment had been in constant decline since the concession to FAB.
Castle group bought Les Brasseries, the founding parent company of SABC in 1990. Les Brasseries was founded in 1948 as a subsidiary of the French company les Brasseries et Glaceries d’Indochine (BGI). The company’s first factory was in Douala, and others opened in Yaoundé, then Garoua, Bafoussam, and finally Limbe.
Les Brasseries enjoyed a monopoly on the Cameroonian market until 1982 when Nouvelles brasseries africaines (NOBRA) began production.
Some of the brands SABC distributes include “33” Export, Beaufort, Castel, and Tuborg, as well as three beers from De Hooiberg (The Haystack): Amstel, Heineken and Mützig.
It also bottles and distributes Coca-Cola products in Cameroon, and local soft drink trademarks include Top and Djino.
Today, the company holds a 75% share of the Cameroonian market for beer and soft drinks.
With the outbreak of the global pandemic, the brewing group launched an operation of installing about 100 hand-washing stations in the main markets of the country’s 10 regions to promote proper hand sanitization to curb the spread of the corona virus.
Before this operation, SABC group had already donated medical equipment, hydroalcoholic solutions, and necessities to 33 hospitals and 28 prisons in Cameroon.
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