BRAZIL – BRF and Marfrig Global Foods are preparing to launch Sadia, BRF’s subsidiary, into the international cattle market starting in January 2025. 

Sadia S.A., founded in Concórdia, Santa Catarina, Brazil, is a leading Brazilian food producer and has been a subsidiary of BRF S.A. since 2009. 

It ranks among the top global producers of frozen foods and is Brazil’s primary exporter of meat products.

Marfrig’s decision to use Sadia for expanding its beef exports aims to boost the company’s foothold in the halal market of the Middle East. 

The Sadia brand has been established in the region for over 50 years, particularly known for its chicken products.

The announcement came on October 20 during SIAL Paris 2024, a leading food industry trade event.

“This is part of our ongoing effort to align BRF and Marfrig’s strengths. Expanding Sadia’s presence internationally will provide more choices for customers and drive business growth,” said BRF CEO Miguel Gularte.

In Brazil, the companies are expanding their existing partnerships under the Sadia-Bassi and Perdigão-Montana brands. 

As of November 2024, Sadia will represent Bassi’s entire range of beef cuts, while Perdigão will market all Montana beef products under the Perdigão name.

Both BRF S.A. and Marfrig Global Foods S.A., major players in Brazil’s meat industry, have been closely linked, especially after Marfrig increased its stake in BRF. 

As of December 28, 2023, Marfrig held 50.06% of BRF’s shares, according to a securities filing. 

The company first acquired a 24.23% stake in BRF in May 2021 and by September 2023, Marfrig’s share had risen to 40.05%.

With the latest developments, Marfrig’s investment in BRF now includes 842,165,702 common shares and American Depositary Receipts (ADRs), securing its majority ownership.

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