INDIA – Britannia Industries, the Bengaluru, Karnataka based food products corporation has invested US$29.1 million in a new greenfield manufacturing facility in Rampur, Guwahati, Assam.
The facility, one of its largest in India, will produce a wide array of Britannia products to cater extensively to Assam and the north-eastern States.
The unit has production capacity of 60,000 tonnes biscuits annually and is an addition to two other manufacturing facilities in Assam with production capacity of 30,000 tonnes annually.
According to Varun Berry, Managing Director, Britannia Industries, the company is a US$1.45 billion firm, has operations in 75 countries with Northeast India accounting for about US$87.5 million business annually and Assam facility contributes 8% of the total production.
“As Government of Assam is initiating for communication with Southeast Asian countries.
We can look for supplying our products from here to those countries. We are diversifying and adding more products, we will soon emerge as complete food company. Assam could be an ideal base to evaluate business expansion to International markets,” said Berry.
“The Rampur factory will also cater to Britannia’s vision of being a ‘Total Foods’ Company by adding manufacturing lines of new product categories in the snacking space, in the near future.”
He added that the company plans further expansion of its footprint in Assam by investing in a Finished Goods Distribution Center at an investment of US$2.91 million.
In May 2018, the company launched its first export-oriented manufacturing facility at Mundra to strengthen its global footprint.
The company also announced that it is set to launch US$145.8 million integrated food park in Ranjangaon near Pune, likely to become operational by the August 2018.
The facility will provide 1,000 jobs and cater to the growing demand from North East.