UK – Wenlock Spring, a premium British water lien, has redesigned its recycled plastic (rPET), fully recyclable range to illustrate their natural origins, incorporating the rock strata of the Wenlock Edge limestone escarpment through which Wenlock Spring water filters.

According to the company, with the introduction of over 50% recycled plastic into their rPET bottle range, Wenlock Spring have invested in a new, efficient bottling line.

They can now produce 15,000 bottles per hour and will be up to 18,000 by the end of the year.

Wenlock Spring’s whole bottling process takes place on the site in South Shropshire where they recycle 99% of all packaging and use a carbon neutral biomass system for hot water and heating.

Inspired By Nature, the new bottles bring to life the centuries-old rock strata of the Area of Outstanding Natural Beauty (AONB) and Site of Special Scientific Interest (SSSI) from which Wenlock Spring water is sourced.

The re-designed labels which are now available on their plastic bottle range, showcase a ‘sky to spring’ concept, incorporating the unique rock strata of the Wenlock Edge through which Wenlock Spring water filters.

The ancient layers of limestone are unique to the source – which has been in use since 1086 – and give Wenlock Spring its unique blend of minerals and taste.

Utilising a unique and ancient water source – and partnering this with their multi-dimensional and efficient sustainability operations, they are truly pioneering in their field.

According to FoodBev, earlier this year, Wenlock switched to bottles made with 50% recycled plastic in a move, it said, before “political policy, taxes or green incentives make such measures compulsory”.

The brand said that as the UK recycles more plastic, it will aim to achieve bottles made from 100% recycled plastic.

Wenlock Spring water is available exclusively to the hospitality sector.