Bruno Gruwez takes helm of Nigerian packed food manufacturer Promasidor

NIGERIA – Promasidor Nigeria, a food and beverage-products powerhouse has appointed Bruno Gruwez as its Chief Executive Officer (CEO) who took office in January 1st 2021.

Bruno took over the leadership of the company from Anders Einarsson, who has assumed regional responsibilities within the Promasidor Group.

 Prior to his appointment Bruno was the Senior Director, Food Categories Sub-Saharan Africa at PepsiCo.

Other positions he held at the food and beverage conglomerate include Senior Commercial Director for PepsiCo South Africa, Marketing Director for PepsiCo UK Beverages and GM for Pepsi Lipton International Western Europe, a PepsiCo Unilever joint venture, reports The Guardian Nigeria.

According to Promasidor, Bruno brings to the company his expertise in driving revenue and profit growth and is a strategic business leader.

“Bruno has the record of proven success in consumer and customer-focused businesses across developed and developing markets. He also has a passion to grow people and inspire them towards excellence,” indicated Promasidor.

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He has a Masters Degree in Business Engineering from the Universite Libre de Bruxelles.

Bruno has the record of proven success in consumer and customer-focused businesses across developed and developing markets.

Promasidor is the manufacturer of fast-moving consumer goods (FMCG) such as Cowbell Milk, Loya Milk, Miksi Milk, Kremela, SunVita Cereal, Cowbell Chocolate, Cowbell Evaporated Milk, Cowbell Coffee, Cowbell Strawberry, Top Tea and Onga food Seasoning, distributed across the country bringing nutrition to millions of consumers.

Since it launched its operations in Nigeria in 1993 the company has grown to become a major player in the country’s dairy, beverage, breakfast cereals and seasoning market.

In the dairy sector the company has invested US$5m (N2bn) in Ekiti State aimed to reactivate the Moribund Ikun Dairy Farm, as a catalyst that will turn around the economic fortune of the state.

Established in the early 1980s as an integrated agro-allied farm to boost the economy of the State, Ikun Dairy Farm covers 1,000 hectares of land located in Moba Local Government Area.

The reactivation of the ailing industry, done in partnership with the Central Bank of Nigeria, would ensure a daily production of about 10, 000 litres of milk to further discourage the country’s reliance on imported dairy products.

Promasidor has also embarked on a joint venture with Ekiti State Government to formulate its backward integration initiative through Ikun Dairy Farm.

The agreement enables Promasidor utilise the facilities at Ikun Dairy Farm to improve local sourcing of raw materials for production of its dairy products, which include Cowbell and Loya.

Other companies that have undertaken developmental projects in the sector in partnership with the government include FrieslandCampina WAMCO, CHI Limited and Fan Milk.

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