SWEDEN – Buen Vato, a company owned by AliasSmith AB, has launched the world’s first tequila in a cardboard container shaped like a bottle made from 94% recycled material.

The sustainable bottle was first unveiled at the ProWein Trade Fair in Germany ahead of its first European launch in Sweden in July.

Plans also exist to have the new bottle distributed in the UK, Italy, France, and Spain before the end of the year.

The company has stated that this innovative bottle is lighter to transport and “offers major CO2 reduction” in comparison to traditional industry methods.

Claes Puebla Smith, AliasSmith CEO said: “The drinks industry needs a shake-up, and sustainability needs to be placed at the heart of this transformation. That’s why we’ve launched Buen Vato.

“The cardboard bottle is just the start, Buen Vato will constantly redesign the production, packaging, and business model in order to reach perfect sustainability.”

The innovative bottle is a result of the almost 1,500 hours spent in 2019 in reshaping the processes and physical structure of one of its best providers, according to the company.

 The innovation was also inspired by The Swedish Beverage Industry’s Climate Initiative (DKI) with the goal of reducing the industry’s carbon footprint.

Subsequently, the company decided to invest in projects with the lowest possible negative impact but retains the quality of its brands to the market.

The company says making the cardboard bottle uses six times less energy and 1.9 liters less water than the average glass tequila bottle.

In parallel to Buen Vato’s launch, Frugalpac, a leading international innovator and supplier of quality recycled paper launched in 2020 the Frugal Bottle, which became the world’s first wine and spirits paper bottle.

According to the company, the bottle is made from 94% recycled paperboard with a food-grade pouch making it five times lighter than glass, and has a six times lower carbon footprint.

Furthermore, it gives the beverage a 12-month shelf life and is equipped with a polythene metalized polyester laminate film on the inside which can be removed for recycling.

Also, Diageo in collaboration with Pulpex, a packaging technology company that introduced the pulp bottle technology, developed a scalable paper-based bottle designed to be 100% plastic-free and expected to be fully recyclable.

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