SOUTH AFRICA – Bull Brand, a prominent name in South Africa’s corned meat market, is launching a limited edition heritage pack that honours both the nation’s culture and the brand’s 67-year legacy.
This initiative marks a departure from the company’s traditional branding, featuring a specially designed can that reflects South African heritage.
Wendy Roman, the Bull Brand manager, highlighted the significance of this new design, stating, “This is the first time in the brand’s history that we have moved away from our traditional branding to include a limited-edition heritage print on the can.”
Roman further noted that the can features a QR code, which links consumers to a dedicated heritage page showcasing a collection of the brand’s iconic TV commercials from over the decades, reinforcing its longstanding presence in South African culture.
The heritage cans are set to hit store shelves this September, coinciding with Heritage Month celebrations.
This announcement follows another recent development for Bull Brand, which, in August, expanded its ready-to-eat meal offerings.
The company introduced three new mince variants: Bolognaise Mince, Chilli Mince, and Savoury Mince, adding to last year’s popular Curried Mince option.
This brings the total to four convenient meal solutions designed for easy pairing with various side dishes.
For more than sixty years, Bull Brand has become synonymous with meaty flavor, solidifying its status as the leading canned meat brand in South Africa.
Since being acquired by RFG Foods a decade ago, the brand has consistently adapted to meet consumer preferences, ensuring the quality and taste that have kept it at the forefront of the market.
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