US –  World’s second-largest fast-food hamburger chain Burger King has appointed industry veteran Tom Curtis as the new Chief Operating Officer (COO) of Burger King Americas.

Curtis joins Burger King’s leadership team from Domino’s and will oversee field operations, restaurant development, and restaurant operations.

According to a statement from the restaurant chain, Mr. Curtis has an impressive wealth of experience in the industry having worked at Domino’s for over 35 years.

By the time of leaving Domino’s Curtis was the Executive Vice President, U.S. Operations and Support, overseeing both franchised and company-owned operations.

Prior to that role he led U.S. company operations as Executive Vice President of Corporate Operations.

In his new role as Chief Operating Officer, Curtis will report to Christopher Finazzo, President of Burger King, Americas. 

“We are excited to add another seasoned expert to our leadership team and for our entire system to benefit from his impressive experience and operational expertise,” said Chris Finazzo.

“Tom will be an important leader and asset in our journey to provide an exceptional guest experience at Burger King, including rapidly scaling our digital capabilities and offering a consistent and loved experience at our restaurants.”

Burger King said that Tom Curtis will join the brand mid-May and will be based out of Miami HQ.

“I’m proud to join the iconic Burger King brand at a time when leadership is focused on building a world-class guest experience,” said Tom Curtis.

“After 35 years in the industry, it’s exciting to start a new role with a loved global restaurant brand that is driving product innovation and digital leadership.”

Meanwhile, Burger King has apologized for an “insensitive” tweet it sent to celebrate international women’s day.

The tweet which read “women belong to the Kitchen” was met with anger and bemusement from the fast food chain’s thousands of followers prompting the company to apologize.

The apology seems to have gone down well with its patrons as the opening of a new Burger King restaurant in Barrow proved to be a huge hit with locals.

The mail UK reported that there were large queues as the restaurant in the Hindpool Retail Park opened, with people prepared to wait a long time to get the burger of their choice.

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