NIGERIA – World’s second-largest fast-food hamburger chain Burger King is set to open its first outlet in Nigeria by the fourth quarter of 2021.
This was revealed by Antoine Zammarieh, Managing Director of Allied Food & Confectionery Services Limited in a LinkedIn post, after signing a development agreement with Burger King for the Nigerian market.
“I believe this would be a tremendous step towards giving more confidence into the Nigerian market and consumers in general, especially during these hard times. I always believed in Nigeria and in its people.
“As a company, we are delighted to enter this new market being the largest country in Africa and are looking forward to serving our future guests with our world-famous Burger King meals.”Antoine Zammarieh – Managing Director of Allied Food & Confectionery Services Limited
“I am confident this venture will go a long way and prove successful for Burger King, Nigeria and our company,” said Antoine Zammarieh.
The franchise holder seeks to entice the Nigerian food lovers with its famous and exciting flame-grilled and specialty meals.
Within its first five years of operation, the fast-food restaurant targets to employ about 6,000 people direct and indirect in the West Africa nation.
“We have set up the Quality Control unit and have met some of our local suppliers to seal the deal. Also, we have sent some of the ingredients to America to test quality.
“As a company, we are delighted to enter this new market being the largest country in Africa and are looking forward to serving our future guests with our world-famous Burger King meals,” said Antoine.
The US-based restaurant chain is set to join the likes of Dominos Pizza, Krispy Kreme, KFC, and Chicken Republic in a saturated market with the presence of hundreds of other traditional restaurant chains.
Burger King is expected to dig deep into its quiver of strategies to ensure an impressive performance and success in its first year of operation, as other players have been having it tough following their respective launches into the Nigerian market.
The fast-food operator recently unveiled a new visual brand identity, marking the first complete rebrand in over 20 years.
Dialing up taste and quality through design, every design element in the new visual brand was intentionally reimagined to better reflect the new Burger King food journey.
The design principles according to Burger King, capture the unique characteristics of the Burger King brand: Mouthwatering, Big & Bold, Playfully Irreverent and Proudly True.
In its new visual brand, Burger King introduced a new proprietary brand font that it (appropriately) called “Flame” used for the words which are sandwiched in between two half buns.
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