Organic Valley launches new prenatal and postnatal support smoothie mixes

US – Organic Valley, an organic food brand and independent cooperative of organic farmers, has expanded its product portfolio by launching pre-and postnatal support smoothie mixes to help pregnant and postpartum mothers meet their nutritional needs.

The company says the new smoothie mixes contain organic ingredients including pasture-raised milk from Organic Valley’s small family farms cows that are raised without antibiotics, toxic pesticides, or added hormones.

According to the cooperative, the Prenatal Support Smoothie Mix offers important nutrients for expecting moms including DHA, Folate, and Folic Acid and the Postnatal Support Smoothie Mix provides new moms with DHA plus Fenugreek.

Furthermore, the cooperative details that the new Organic Valley smoothie mixes, when added to 8 fluid ounces of 2% milk, contain high-quality, organic nutrition and provide an excellent source of complete protein and several essential nutrients.

At Organic Valley, we want to support families at every stage, and we didn’t see an easy, organic pre-and postnatal nutrition option for moms,” said Janie Felton, senior associate innovation manager at Organic Valley.

And so, we worked hand-in-hand with expecting and new moms, dietitians, and OB-GYNs to develop the new Organic Valley smoothie mixes that can help moms meet their nutritional needs during their pregnancy journey.”

She added that the support smoothie mixes are shelf-stable and come in chocolate and vanilla flavors and the mixes can be shaken, blended, or mixed with milk.

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The pasture-raised milk from Organic Valley’s small family farms can now be found outside of the dairy aisle in two smoothie mixes for new and expecting mothers.

Global Market Trajectory & Analytics reports the global market for Smoothies is estimated at US$20.3 Billion in the year 2020, and projects to reach a revised size of US$34.2 Billion by 2027, growing at a CAGR of 7.7% over the analysis period 2020-2027.

Meanwhile, the company recently launched CROPP Carbon In setting Program and about 50 of the cooperative’s member farmers are participating with an aim to become carbon-neutral by 2050.

Farmers participating in the organic cooperative’s pilot will implement practices such as agroforestry, manure management, and grazing.

Pilot-program participants can use the U.S. Department of Agriculture-Natural Resources Conservation Service’s Carbon Management Evaluation Tool – known as COMET to estimate changes in soil-carbon sequestration, fuel, and fertilizer use resulting from changes in land management.

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