USA – Cadbury Brunch introduces a new line of healthier non-HFSS (High in saturated Fat, Salt, and Sugar) snack bars to cater to the growing demand for nutritious snacking options, the Cadbury Brunch Light.
The newly launched product range offers bars with less than 100 calories each, available in two tempting flavors: Honey & Oat and Orange.
According to Bethany Wenn, the brand manager for Cadbury Brunch at Mondelēz International, this innovation is driven by shopper insights and aims to meet the real demand for healthier snack choices among consumers.
These bars are packed with wholegrain oats and contain 12% Cadbury milk chocolate in each serving, ensuring both a delicious taste and lower calorie content.
“We know that shoppers are actively seeking lower calorie cereal bars that still deliver on taste, and the new Cadbury Brunch Light bars perfectly fulfill this need,” Wenn explains.
She highlights that Cadbury Brunch has always been associated with healthier snacking, and this latest addition will further enhance retailers’ offerings in the health-conscious sales category.
The launch of the Cadbury Brunch Light range follows the success of previous variants like Cadbury Brunch Oats, which has become the most popular snack in the Cadbury Biscuit range.
These new bars complement Mondelēz International’s expanding range of non-HFSS offerings, which includes belVita Soft Bakes, Maynards Bassetts Juicies, Cadbury Fruitier, and Nuttier.
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