Cadbury Nigeria expands its portfolio with launches of first-ever Bournvita Biscuit
NIGERIA – Cadbury Nigeria Plc, a subsidiary of Mondelez International, has announced the introduction of Cadbury Bournvita Biscuit, the newest addition to the company’s growing portfolio and brand’s first biscuit in its history.
Managing Director, Cadbury West Africa, Mrs. Oyeyimika Adeboye, said, “Today’s launch of the Bournvita Biscuit is a milestone for us because we have added a fourth product category to our existing portfolio.
“We are delighted to introduce Nigerians to the newest chocolatey, crunchy, and tasty experience of Cadbury Bournvita Biscuit.”
Launch of the product, according to reports by Guardian Nigeria, was informed by consumer research highlighting that health and quality have become extremely important in informing their choice.
“They prefer snacking products that provide wholesome nourishment. Taste also continues to be a significant aspect for them, and we have capitalised on this desire to launch biscuits, following extensive market research,” stated Mrs Adeboye.
Acknowledging the effort of regulatory agencies and as well as the biscuit’s unique value to consumers, she continued, “I want to use this medium to acknowledge our regulatory partners – the National Agency for Food and Drug Administration and Control (NAFDAC), the Standards Organisation of Nigeria (SON), among others, for their support in ensuring we achieved our commitment to delivering top-notch quality and healthy products to Nigerians.”
The new biscuit plant is expected to create thousands of direct and indirect jobs along the value chain.
The new product comes in two consumer pack units of six and 10 cookies that delivers on a chocolate taste enriched with real milk and vitamins and offers a new and unique snacking option for its consumers.
Category Manager, Cocoa Beverages and Biscuit, Cadbury Nigeria, Tolulope Olaoye, said, “The goal was to present our customers with a distinctive fun-filled experience and a diverse selection of product options. What we are witnessing today is consistent with this commitment.”
“We are optimistic that this product will offer our customers a new and refreshing snacking experience with the great quality that Cadbury is known for.”
Through its flagship brand, Bournvita, Cadbury Nigeria has contributed to enhancing the mental and physical health of young Nigerians by leading programmes that support youth development.
Some of its programmes include the Bournvita School Programme, Bournvita Tech Boot Camp, and Bourn Factor Talent Competition, which have been designed to positively impact children’s lives across the country, while encouraging them to hone relevant skills and talent for the 21st century.
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