USA – Cambridge Commodities, the UK based ingredient supplier has acquired the ingredient business of the American importer and distributor of raw and organic food, Earth Circle Organics LLC.

The deal will see Earth Circle Organics’ raw and organic superfood ingredient business merge with the US arm of Cambridge Commodities to form a new division, Earth Circle Ingredients.

Earth Circle Ingredients will have access to Cambridge’s supplier base for over 2500 nutritional ingredients, its new product development expertise and its technical teams.

The company said it is seeking to expand its stock holding from raw and organic superfoods to include vegan and dairy proteins, natural extracts, and fruit and vegetable powders.

Neil Hammill, Commercial Director of the Cambridge Commodities Group said, “We are delighted to welcome the talented team at Earth Circle into the Cambridge Commodities family.

This venture brings a solid infrastructure to our business operations in the States. Under the Earth Circle Ingredients brand, we look forward to supplying customers with quality nutritional ingredients and healthier innovation to support wellbeing in the US and the rest of the world.”

Cambridge targets to double the size of its business in the next four years with an aim to reach US$50 million in turnover in five years.

The drive is pinned on the rising demand for plant-based ingredients especially in the vegan-specific and digestive health categories.

“Sustainability and ethical sourcing are becoming more and more important to our customers as consumer demand for transparency of raw ingredients increases.

We have seen a rise in demand for plant-based marine ingredients, such as seaweeds and algae, due to their nutritious and versatile nature and their eco-friendly story which resonates with consumers,” said Ian Mitchell, Financial Director of Cambridge Commodities in an interview with FoodIngredientsFirst.

“The personalization trend is affecting several industries within nutrition; products are becoming more segmented to individual needs with more niche positioning’s.

With advances in technology and the mainstreaming of connected appliances, we expect to see deeper levels of personalization across the health and wellbeing industries,” he added.