BRAZIL— Camil Alimentos, a Brazil-based cookie manufacturer, has acquired a chunk of PepsiCo’s biscuit business, with a game plan of expanding in “regions complementary to [its] current operations”.
The deal includes biscuit brands Mabel— which PepsiCo acquired in November of 201— Doce, Mirabel, Elbi’s and Pavesino.
Also covered in the deal is a ten-year licensing contract with PepsiCo for the Toddy brand of cookies and the associated production line, although the brand itself does not feature in the purchase agreement.
Camil will also inherit factories in Aparecida de Goiânia in Goiás state and Itaporanga D’Ajuda in Sergipe, along with the two companies’ 800 employees.
Camil inked a number of deals last year. The company snapped up Uruguay-based Silcom, a supplier of dried fruits, vegetables, seeds and sauces. It also entered the pasta sector with Brazilian peer Pastifício Santa Amália, buying the firm from Peru-based manufacturer Alicorp.
The group moved into the coffee market through a deal for certain trademarks under the Seleto brand from Jacobs Douwe Egberts and struck a deal for Agroindustrias Dajahu, a rice producer in Ecuador.
This acquisition reinforces the company’s expansion strategy of identifying, acquiring and integrating operations and strategic assets to expand the portfolio of brands and products in Latin America
Camil was also on the verge of an entrance into pet food, with the planned acquisition of Empresas Lansa in Chile owned by LDA Spa, but the deal was called off earlier this year.
The Brazilian company said: “This acquisition, together with the acquisitions made of new categories and countries in 2021, again reinforces the company’s expansion strategy of identifying, acquiring and integrating operations and strategic assets to expand the portfolio of brands and products in Latin America, giving preference to leading brands in the market.
Camil added that, the diversity of its business and the need to reduce risk and increase structural and cost synergy, allows for scale gain and greater expertise in different distribution models, supplies and trade marketing.
Camil Alimentos is primarily engaged in the food processing sector with a focus on the manufacture and commercialization of rice, rice crackers, beans, peas, chickpeas and lentil seeds, soybean-based meals, popcorn, sugar and seafood, among others.
The Company’s products are distributed under various brand names, including Camil, Pescador, Coqueiro, Uniao, Barra, Dolce, Namorado, Butui, Bonzao, Neve and Ducula in Brazil; Saman in Uruguay; Tucapel in Chile, as well as Costeno and Paisana in Peru.
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