UK – Campari Group has revealed two distribution agreements for its Champagne Lallier brand in the UK.
The Italy-based company has appointed C&C Group’s Bibendum for the distribution of Lallier in the UK on-trade, building on their existing collaboration on the majority of Campari’s spirit range.
Additionally, UK wine and spirits distributor Walker & Wodehouse will handle the marketing of Lallier to the country’s independent wine trade.
Campari, which has owned Lallier since 2020, has managed its UK distribution since 2021 and will continue to oversee the Champagne brand’s branding and marketing.
The distribution deal with Bibendum will particularly emphasize driving sales of Lallier’s Réflexion series, including its Rosé and Blanc de Blanc SKUs.
Francesco Cruciani, the Managing Director of Campari’s UK business, expressed confidence in the collaboration with Bibendum, citing their expertise in premium wine and their longstanding partnership with Campari.
He sees Bibendum as the natural choice to introduce Lallier’s unique perspective on premium champagne to a broader UK audience.
“Observing their expertise in premium wine made them the natural choice to launch Lallier’s uniquely fresh perspective on premium champagne in the UK this year, especially as we continue to scale the brand,” he said.
In a strategic move, Campari became the first Italian company to own a Champagne brand in 2020 when it acquired Lallier from French company Sarl Ficoma. Founded in 1906, Lallier is situated in the ‘Grand Cru’ village of Aÿ.
Campari invests in Jamaica
Concurrently, Campari is investing US$79.1 million in Jamaica’s leading rum manufacturer, J. Wray & Nephew Limited (JWN).
The investment is directed towards enhancing JWN’s Dunder Treatment Plant and establishing a new column still at its New Yarmouth Distillery in Clarendon, Jamaica.
This initiative is expected to bring revolutionary changes to the rum sector in the Caribbean, setting a new standard for Dunder management and demonstrating Campari’s commitment to environmentally sound practices.
Crea Lavin-Kitcher, Campari Group Vice President of Manufacturing (Americas), highlighted the positive environmental impact of the upgrades, emphasizing their dedication to ensuring environmentally responsible practices.
“If there is a contamination, for example, in a waterway, you don’t want to reduce the oxygen demand; you don’t want to remove the oxygen from the waterways. This is a measure for us in terms of ensuring that we’re being environmentally sound in terms of the irrigation water that we’ll be putting back onto the fields,” she said.
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. HERE
