Campbell Soup appoints Valerie Oswalta as president of snacks division

USA – Campbell Soup has appointed Valerie Oswalt as the new Executive Vice President and President of Campbell Snacks, effective March 9, 2020.

Oswalt will now take charge of Campbell’s US$3.8 billion snacks division – which ranks as the third largest snack food company in the United States.

The division comprises of brands like Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July, among others.

Oswalt will report to Mark Clouse, Campbell’s President and Chief Executive Officer, and will a become member of the Campbell Leadership Team and a Corporate Officer.

She brings more than two decades of experience in the snack food industry, leading both large and established brands in senior positions at Kraft Foods and Mondelez, as well as at fast-growing start-ups.

Commenting on Oswalt’s appointment, Clouse said, “Having worked closely with Val in the past, I have seen firsthand her ability to lead large organizations and deliver strong business results.

“I’m confident that she is the right choice, and a great cultural fit, to grow our differentiated Snacks portfolio. Her diverse background and cross-functional expertise will be invaluable to our leadership team and to our company.”

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Oswalt most recently served as CEO of Century Snacks, a privately held trail mix and nut products company, where she led the turnaround of the business with a portfolio of more than 400 branded, private label and commercial products.

She has also held the position of President of Mondelez’s North American Confections business, a US$1.5 billion portfolio.

She began her career as an accountant at Deloitte and held other executive roles including President of North American Sales at Mondelez and Vice President, Walmart Customer Team Coffee, Beverage and Grocery at Kraft Foods Group.

“I’m excited to join Campbell, a company with a rich history rooted in iconic brands,” said Oswalt.

“The company’s Snacks division has delivered impressive growth, and I look forward to working alongside this team and leading this business as we accelerate its momentum.”

Oswalt holds an MBA in Management from Northwestern University’s Kellogg Graduate School of Management and a B.A. in Economics and Accounting from Queens College, City University of New York.

She is also a member of the Board of Directors for FMI – The Food Industry Association.

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