USA- Campbell Soup has introduced FlavorUp, a concentrated flavor boost for use in proteins, cereals, or veggies to give consumers a flexible choice that may be put into a variety of meal types.
The New-Jersey-based company will benefit from the launch of FlavorUp as Cooking at home has gained popularity as a result of inflation, which has left cash-strapped consumers looking for methods to save money.
Customers are keen to experiment more in the kitchen and avoid being frustrated with the restricted selection of food selections or flavors. However, they also don’t want to give up the convenience they desire.
“We’ve seen at-home cooking occasions continue to stay above pre-pandemic levels while Americans’ lives continue to get busier,” Linda Lee, chief marketing officer of Campbell Soup’s U.S. Meals and Beverage division, said.
“FlavorUp is the newest way to cook up concentrated flavor with just a squeeze, while elevating meals quickly and affordably.”
According to the firm, FlavorUp will probably be positioned close to herbs and spices in supermarkets, which will be Campbell’s first foray into the seasoning section.
This will give the company’s brand more exposure outside of its typical product categories.
Campbell decided to create a distinct brand for these products given the unique location and the many cooking applications compared to broth or soup.
FlavorUp is the CPG company’s first major brand launch since 2016 when it launched Well Yes, a line of soups featuring clean, simple, and nutritious ingredients.
Well Yes, is a new ready-to-serve soup line that features clean, simple and nutritious ingredients.
The innovative line of soups showcases ingredients that people know and understand, including wholesome grains, meats and vegetables.
Sophie Arsenlis, Director of Marketing, Soup Strategy at Campbell Soup Company said at the time that their goal was to bring real, affordable and deliciously crafted soup to the soup aisle with Well Yes.
They thought differently about the creation of this soup, from flavor combinations to their package design to the types of ingredients sourced.
Well Yes! was created by a group of enthusiastic Campbell staff who delved into their own tastes and wanted to make a soup that was carefully made, choosing authentic, healthy ingredients without sacrificing flavor.
There are nine different soup options with authentic ingredients that everyone can recognize.
Chicken meat without antibiotics is one of the carefully chosen and sourced ingredients used in the soups. The packaging is recyclable and non-BPA lined container as well.
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