CANADA – La Coop Fédérée, a Canadian agri-food business has rebranded as Sollio Cooperative Group to better enable the company explore opportunities across the agriculture and agri-food value chain.
Sollio Cooperative Group has adopted a new brand strategy to support these efforts, an identity which the company said confirms the Group’s ambition to be a major player in turning agri-food resources into genuine, lasting collective prosperity.
“Since its inception, our cooperative has driven change in agri-food industry practices and contributed to the development of rural communities via its cooperative business model,” said Ghislain Gervais, President of Sollio Cooperative Group’s Board of Directors.
“Now we are changing our identity to better reflect that contribution to sustainability of farm families and regions by seizing business opportunities throughout the agriculture and agri-food value chain.”
The company explained that the new Sollio Cooperative Group brand evokes the words soil, sun and solidarity.
It conjures up notions of cooperation and collaboration, but also courage, stewardship and lasting wealth, and will equip the organization to be a moving force in action, the company’s management said in a statement.
Through its renewed commitment to society, Sollio Cooperative Group aims to show that its growth is synonymous with solidarity and optimism for the future.
“We are now one of the largest agri-food enterprises in Quebec and the only pan-Canadian agricultural supply cooperative, with roots right here in Quebec,” said Gaétan Desroches, Chief Executive Officer of Sollio Cooperative Group.
“And starting now, building on our network and our divisions, aware of our position as a key influencer in the development of sustainable food resources, we are positioned to embody Canada’s new agri-food legacy.”
La Coop fédérée (now Sollio Cooperative Group) plays a leading role in the agricultural and agri-food economy and acts as a vehicle for growth and innovation in the rural regions of Quebec and Canada.
Founded in 1922, the company represents more than 122,000 members, agricultural producers and consumers in nearly 60 cooperatives in several Canadian provinces.
It employs more than 15,000 people and has sales of $7.282 billion and the largest agri-food enterprise in Quebec and the 27th largest agri-food cooperative in the world