CANADA – Leading Canadian pizza operator, Pizza Nova will become the first fast food restaurant chain in the world to offer Field Roast Plant-Based Pepperoni to consumers.

 This follows an agreement between the Toronto based pizza operator and Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co™ (“Field Roast”).

“We are proud to offer a plant-based pepperoni that delivers on our Puro Promise of sourcing high-quality products that do not compromise on taste,” said Domenic Primucci, president of Pizza Nova.

Available starting Jan. 11, Field Roast Plant-Based Pepperoni is the first pepperoni alternative to be made with pea protein, not soy, and offer the same protein per serving (6g) as traditional pork pepperoni.

“Unlike competitive products, the Plant-Based Pepperoni has characteristic fat marbling and delivers an authentic, bold pepperoni taste, crafted with fresh spices, including whole pieces of fennel, cracked black pepper, garlic and paprika,” Pizza Nova said in a statement.

Delivering a similar flavor and texture as traditional pork pepperoni, this is the first time Field Roast Plant-Based Pepperoni will be available to consumers anywhere.

Pizza Nova says it will offer the Plant-Based Pepperoni as a permanent menu item to meet needs of consumers looking for more flexibility without sacrificing taste.

“The addition of Field Roast Plant-Based Pepperoni to our menu will allow us to expand our offerings and better serve flexitarians, vegetarians and vegans alike—always in the same careful and loving manner,” Primucci said.

The pizza operator says that the plant-based pepperoni will be made available as a topping for pizzas and panzerottis, and as part of six new plant-based creations, including the ‘Planteroni’.

Adam Grogan, COO of Greenleaf Foods said: “We’re excited to partner with them because of their commitment to crafting flavorful, quality foods, just like Field Roast.”

In addition to Plant-Based Pepperoni, which is expected to roll onto retail shelves in Canada and the United States later this year, Field Roast’s portfolio includes more than 25 plant-based meats and cheeses, all boldly flavored and made from vegetables, grains, legumes and fresh herbs and spices.

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