USA – American rapper and songwriter Cardi B has partnered with CPG maker Starco Brands to launch Whipshots, a canned whipped cream infused with vodka.
The non-dairy, shelf-stable “party in a can” has 10% ABV and comes in three flavors: Vanilla, Caramel, and Mocha.
The boozy whipped cream does not require refrigeration and can ultimately be found next to other spirits at retail locations and behind the bar, Starco Brands said.
In a statement, Cardi B described the product which combines decadence and drinking as “over the top, sexy and unique — kind of like me.”
The product, which was rolled to market on Dec. 1, is only sold in limited quantities online right now.
Each day, 500 consumers are given the opportunity to purchase a can of the alcohol-infused topping through the brand’s e-commerce channel.
On the first day, all 500 cans sold out in less than five minutes, the accomplished American rapper wrote on Twitter.
According to the product announcement, Whipshots will be available in stores nationwide in 2022, but in order to have it for holiday celebrations, consumers will have to relive the quick keystrokes they used to get exclusive Cyber Monday deals.
“At Starco Brands we pride ourselves on only commercializing products and technologies that are truly behavior changing,” says Ross Sklar, CEO of Starco Brands.
“Whipshots is one of the most innovative products to ever hit the spirits vertical. We are honored and thrilled to be shaking up the spirits world and cannot wait for everyone to experience this party in a can.”
Cardi B’s product mirrors other products that have come before it including Temperance Distilling with its Liquor Whipped line.
What is unfortunate about the segment is that not many of such products are in the market and neither do we see much innovations in the segment beyond new plant-based dairy options and occasional flavors.
As the holiday season reaches its zenith and Cardi B’s star keeps rising Whipshots are likely to continue selling out quickly.
Aside from the star-endorsed novelty factor, the hard-to-get edible alcohol could be a sought-after holiday gift.
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