NETHERLANDS – American products and services company, Cargill has launched its artisan chocolate brand Veliche Gourmet in Amsterdam, the Netherlands.
The new range is 100% sourced from Rainforest Alliance Certified farms, according to Cargill.
Veliche Gourmet is high-quality Belgian chocolate range with outstanding sensorial profile that brings a full, smooth and superior taste to professional artisans.
The affordable range is promoted as suitable for every application and is remarkably workable due to its optimal melting curve, producing perfect results for the professional artisan.
They can find wide applications in bakery products, pastries, desserts, ice cream, pralines, ganache and mousses.
The company said the chocolate is remarkably workable as the 12mm dots have an optimal melting point and the wide range ensures that there is a product for every application.
The launch of Veliche Gourmet is supported by Cargill’s e-commerce platform that allows end users to purchase directly from the supplier.
“Veliche Gourmet provides sustainability as a standard.
The whole of Veliche Gourmet’s cocoa-based range is Rainforest Alliance certified, with the beans sourced from several countries.
However, the majority come from west Africa to maintain consistency in taste throughout the year,” said Ilco Kwast, Marketing Director, Cargill Cocoa & Chocolate to Food Ingredients First.
“Rainforest Alliance Certification guarantees that no forests are cut down as a result of the production of our cocoa, and that nature reserves, fauna and flora are protected.
The certification also helps cocoa farmers to preserve natural resources, increase productivity and improve their living and working conditions.”
Veliche Gourmet has partnered with Bidfood to supply to the professional kitchens in the Dutch market.
Veliche Gourmet is currently available in Belgium, the UK, Ireland and selected countries in the Asia-Pacific region.
Cargill outlined its plan to eliminate deforestation from its cocoa supply chain last month, through the company’s Protect Our Planet plan, which seeks to provide concrete actions to achieve 100 percent cocoa bean traceability.
