USA – The global agribusiness giant, Cargill has launched a new digital platform called myCargill.com to streamline and enhance customer buying experiences in edible oils.
The e-commerce platform will also provide access to key information such as food safety data and technical product specifications.
Customers will be able to manage orders in a fast and easy way, giving them the convenience to shop for their desired products.
The platform will first be available to a pilot group of edible oil customers who will be able to explore Cargill’s portfolio of oils and shortenings, place and manage orders online, review invoices and view food safety or product specification information.
“Over time, more and more customers around the globe will be able to place orders online, read food safety information, access product specifications and documentation, review contract balances and invoices.
Plus, additional features such as market intelligence and real-time order tracking will be added,” said Gonzalo Petschen, Managing Director for Cargill’s global edible oils business in North America to FoodIngredientsFirst.
“This digital platform will help us better meet their needs which fits well with our intent to provide them with solutions, not simply ingredients.”
“As our platform grows over time, we intend to create a unified Cargill experience for customers.
So if you think of a house, myCargill.com is designed to be the digital front door for customers to access products and information throughout Cargill.”
myCargill.com will be launched in phases starting with US with plans to roll out more customers, geographies and features.
Cargill has identified innovation, technology and digitalization as one of the issues that will help it address some of the greatest challenges facing the global food system.
The digital platform will help it meet growing customer needs for high quality and sustainable edible oil products.
“Over time, more and more customers around the globe will be able to place orders online, read food safety information, access product specifications and documentation, review contract balances and invoices.
Plus, additional features such as market intelligence and real-time order tracking will be added,” said Petschen.
“This digital platform will help us better meet their needs which fits well with our intent to provide them with solutions, not simply ingredients.”
The rollout of myCargill.com to food customers follows a successful launch in Southeast Asia.
With the platform, Cargill’s agricultural supply chain customers can view commodity sales contracts, create warehousing contracts and schedule pickup of purchased cargo at port warehouses.
