USA – Caribé Juice, a cold-pressed juice company, has acquired Wtrmln Wtr, a female-founded company maker of cold-pressed juiced watermelon beverage, with a mission-forward brand and product portfolio. Caribé Juice is committed to continuing to advance the Drink Clean mission of Wtrml Wtr.
Minority-owned business Caribé Juice sources the fruit and vegetables used to make its product portfolio from the Caribbean.
Luis Solis, the company’s founder, has built a vertically integrated farming and manufacturing supply chain in his home country of the Dominican Republic; and Caribé is said to be committed to helping small local farmers.
“One of the best aspects of Caribé Juice is that with each purchase, you can be a part of supporting small local farmers in developing communities while making healthy and budget-conscious choices for you and your family,” Luis Solis, Caribé Juice founder, said.
“We are very excited for Caribé to be the steward of the Wtrmln Wtr brand,”
Jody Levy – founder, Wtrmln Wtr
Established in 2013, female-founded company Wtrmln Wtr upcycles waste watermelons to make its beverages, while aiming to ‘educate about the importance of clean food’.
“We are very excited for Caribé to be the steward of the Wtrmln Wtr brand,” said Jody Levy, Wtrmln Wtr founder.
“This means taking our farm-to-bottle supply chain closer to the source, keeping our quality super high, and therefore further delivering on our promise to provide clean healthy beverages to people of all walks of life.”
The company reportedly has a roster of celebrity investors, including names such as Beyonce Knowles Carter, Chris Paul, Kevin Durant, Michael Strahan and Tony Robbins.
The financial terms of the transaction have not been disclosed.
Wtrmln Wtr and Caribé Juice have been running parallel paths in the cold-pressed juice world since 2013 and are aligned in the drive to provide clean healthy beverages to people who would not otherwise have access.
Like Wtrmln Wtr, the story of Caribé Juice began when founder Luis Solis noticed juice offerings in the United States did not match the quality he was accustomed to drinking while growing up in the Dominican Republic, where natural, fresh tasting, nutrient packed juices are a cultural staple.
Solis created the Caribé Juice portfolio made from fruits and vegetables sourced from the Caribbean. Shortly after creating the brand, Solis expanded his company offerings by building a vertically integrated farming and manufacturing supply chain in his home of the Dominican Republic and a company committed to helping small local farmers.
The acquisition by Caribé Juice is doubling down on this commitment, getting closer to the source and connecting to the company’s core values.
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE
