Carlsberg Group and Britvic launch Carlsberg Britvic, UK’s largest multi-beverage supplier 

UK – Carlsberg Group and the British drinks industry have announced the official launch of Carlsberg Britvic, a new company uniting Carlsberg Marston’s Brewing Company (CMBC) and Britvic’s UK business. 

The creation of Carlsberg Britvic positions it as the UK’s largest multi-beverage supplier, making the UK Carlsberg Group’s most significant market by revenue globally.  

The company combines CMBC’s breweries and a robust in-house secondary logistics operation, featuring 15 depots across the UK, with Britvic’s advanced packaging and production capabilities. 

Carlsberg Britvic now manages an extensive portfolio of popular beverage brands, including Pepsi MAX, 7UP, Tango, Robinsons, J2O, Fruit Shoot, Plenish, and Jimmy’s Iced Coffee.  

These are complemented by a diverse range of beers and ciders, including Carlsberg Danish Pilsner, 1664, Birrificio Angelo Poretti, Brooklyn Brewery beers, and British ales such as Hobgoblin, Pedigree, and Wainwright. 

Paul Davies, previously the CEO of CMBC, has taken on the role of Chief Executive of Carlsberg Britvic.  

Davies, who began his career with Carlsberg UK in 2007, has held several leadership roles, including VP Marketing and VP Sales for Carlsberg Sweden, and Managing Director of Carlsberg Poland. 

Commenting on the merger, Davies said, “Carlsberg Britvic combines the fantastic qualities of both businesses and our shared ambition to grow the UK beverage category through our unique proposition across soft drinks, beer, and cider.  

We are all eager to build a successful future together as we create new opportunities, integrate our operations, and continue to deliver excellent choice, product quality, and service to our customers.” 

The launch follows the approval of Carlsberg’s £3.3 billion (US$4 billion) acquisition of Britvic by the UK High Court. The acquisition marks a strategic expansion for Carlsberg Group, further solidifying its global presence. 

In its financial year ending September 2024, Britvic reported a 9.5 percent revenue increase to £1.899 billion (US$1.96B) and a 15.2 percent rise in adjusted EBIT to £250.9 million (US$258.5M), driven by strong consumer demand and successful brand growth. 

In December 2024, Russia approved Carlsberg’s sale of Baltika Breweries in a 34 billion roubles (US$320.75M) deal to VG Invest marking the exit of 1664’s beer maker from Russia.  

The buyer, VG Invest, is a newly registered company managed by Yegor Guselnikov, vice president at Baltika Breweries. The company is required to allocate 15 percent of the brewery’s market value to the Russian federal budget. 

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