Carlsberg Marston’s debuts new glass bottles with up to 90% less carbon impact

UK – Carlsberg Marston’s Brewing Company has launched a new glass bottles that has the potential to cut the carbon impact of its bottles by up to 90% .

Accoriding to a statement from Carlsberg Marston’s  the new glass bottles developed in partnership with glass bottle supplier, Encirc, uses 100% biofuel and increases recycled content of the bottles to 100% while maintaining quality.

1 million beer bottles have been manufactured for the Carlsberg Danish Pilsner brand, one of the beer groups most popular brand globally.

Carlsberg Marston’s says that glass bottles account for around 10% of the total beer-in-hand emissions (the full value chain) for the company.

The bottle being rolled out on a trial basis has significant potential to support Carlsberg’s target to cut emissions across its supply chain, with the possibility to transform the bottle from “the highest-carbon impact packaging type to the lowest”.

 It is also another step towards Carlsberg Group’s ZERO carbon footprint ambition .

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Mark Comline, senior category director group packaging materials, Carlsberg Group, said: “We are delighted this ground-breaking trial has successfully proven and produced ultra-low carbon Carlsberg glass beer bottles.

“Across Carlsberg, we are inspired to work together towards a zero-carbon future. Trials like this in partnership with Encirc are a massive leap towards making it a reality.”

The low-carbon glass is a first in the food packaging industry which is faced with incremental pressure to reduce its carbon footprint.

“This is a truly momentous occasion for glass. We have set the standard globally with this trial and now the glass industry needs to work towards realising what we’ve proved is possible.”

Adrian Curry, managing director at Encirc

Packaging alongside agriculture are the most carbon intensive processes in the food industry and manufacturers from Nestle to Coca-Cola and now Carlsberg Marston’s have been developing innovative ways of making packages more sustainable.

Last year was a particularly busy year in the food packaging industry with a number of novel packages being launched for use in the industry.

The most notable of them all was the paper bottle prototype embraced by a number of alcoholic and non-alcoholic beverage companies.

Pernoid Ricard which was among the first beverage companies to unveil its plastic paper bottle prototype has since launched Absolut Vodka, one of its leading spirit brands, in paper bottles in the UK and Sweden.

Carlsberg Marston’s new low-carbon glass is however revolutionizing glass which was also starting to lose favour among food processors: Molson Coors has already shifted all its top three beer brands from glass to aluminium cans.

Adrian Curry, managing director at Encirc added: “This is a truly momentous occasion for glass. We have set the standard globally with this trial and now the glass industry needs to work towards realising what we’ve proved is possible.”

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