Carrefour enters Gabonese market, Moroccan retailer Marjane joins French quality association
GABON – French retailer Carrefour, through its global franchise manager Carrefour Partenariat International, has opened its first store in Gabon.
The new outlet, located in the country’s capital Libreville, has been opened in partnership with its franchise partner Prix Import.
Prix Import is a leading group in Gabon that will be celebrating 30 years of operations this year, has around ten retail outlets with more than 1000 employees.
The first store will feature modern concepts and sell a wide range of Carrefour brand products, particularly through the Supeco Cash & Carry format, which already exists in Francophone Africa.
“We are delighted to be establishing our banner in Gabon through this new partnership with Prix Import. This way, we’ll be able to provide all our Gabonese customers with a unique selection of the best Carrefour products,” said Patrick Lasfargues, Executive Director of Carrefour Partenariat International.
Bernard Azzi, CEO of Prix Import reiterated saying, “We are very proud to have entered into this partnership with Carrefour after 30 years of business serving Gabonese customers and working with local producers.
“We will actively pursue our growth with all the support of the Carrefour Group and the teams at Carrefour Partenariat International.”
In other related news, Marjane Holding, a Moroccan hypermarket chain has joined the Food Store Quality Association (FSQA), becoming the first Arab brand to join the organization.
The FSQA, based in France, is a professional association representing, as of 2021, fourteen large-scale retailers to ensure the health safety of food manufacturing and handling activities at their points of sale.
Through its new membership, Marjane will adopt the Food Store Quality Standard (FSQS) throughout its network.
“We are fully aware of our role as suppliers of products and, in particular, of food products,” said the CEO of Marjane Holding Group, Ayoub Azami.
Azami highlighted that the group’s priority is to produce fresh products of irreproachable quality. “We are putting all our energy into it and our membership in the FSQA demonstrates our desire to respect our commitments by raising our standards in terms of food safety,” he added.
Marjane Group, which is owned by Morocco’s National Investment Company, has been bringing modern retail products to Moroccans for more than 30 years.
Earlier in November, Marjane announced that its brand would “encompass all vegetable and fruit production chains, as well as red, white, and fish products.”
In addition to this, the brand intends to provide fresh and high-quality products, enabling customers to find their needs, while following hygiene, and control conditions throughout the production process.
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