EUROPE – Carrefour, a European leader in food traceability through the gradual application of blockchain technology to its Carrefour Quality Line products, has joined other participants involved in building the IBM Food Trust platform.
The company said that the objective of the collaboration between Carrefour and IBM Food Trust is to implement a global food traceability standard across all of the links in the chain – from producers through to sales channels.
Through this collaborative network set up between manufacturers and distributors, essential product safety information that benefits consumers can be shared.
Carrefour added that the traceability information about product origin and quality, information about the nutritional properties of products and the potential presence of any allergens or questionable substances and traceability shared across the whole supply chain in the event of a product recall, were the main objectives of the technology.
“Consumers want more and more transparency regarding the products they eat,” says Cosme de Moucheron, IBM’s Managing Director in charge of Carrefour group.
“That’s why members of the IBM Food Trust ecosystem are co-developing a new solution – so that all of the parties involved in the supply chain can guarantee product traceability and quality.
We are delighted that Carrefour is joining the group of founder members behind this initiative so it can play an active role in extending it throughout Europe and the rest of the world.”
The members of IBM Food Trust, including Carrefour, help ensure that the information that reaches consumers is reliable, and transparent.
In concrete terms, this means that Carrefour’s development teams and IBM Food Trust’s partners are going to work closely together to share their know-how, create a knock-on effect among Carrefour group suppliers and provide consumers with guarantees about product origin and quality.
This collaboration is one of the key initiatives making up Carrefour’s global food transition program – Act for Food –, speeding up the application of blockchain technology to new product ranges over the next few months.
“Being a founding member of IBM Food Trust platform is a great opportunity for Carrefour to strongly accelerate and widen the integration of blockchain technology to our products in order to provide our clients with safe and undoubted traceability,” said Laurent Vallée, Carrefour Group’s General Secretary.
“This is a decisive step in the roll-out of Act for Food, our global program of concrete initiatives in favor of the food transition.”
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