KENYA – Carrefour Kenya, operated by Dubai-based conglomerate Majid Al Futtaim has opened its 11th store in Kenya and 2nd at the country’s costal region in Kwale County.
The new store is located at the Centrepoint Mall in Diani, becoming the anchor tenant at the outlet that was vacated by former retail giant Nakumatt in 2017.
“This second store outside Nairobi aims to target and serve an even bigger customer base,” said Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail.
The outlet sits on a 1,000 square metres of selling area as part of the initial first phase opening, which will be expanded to 1,800square metres in the final phase.
Upon completion, it will offer over 20,000 assorted goods that include fresh fruits and vegetable section, a butchery counter as well as a home-made bakery section.
“So far, the response from our customers at our City Mall branch in Mombasa has been overwhelmingly positive and this second store aims to target and serve an even bigger customer base in Kwale County.”
Franck Moreau – Country Manager of Carrefour Kenya at Majid Al Futtaim Retail
It will create both direct and indirect job opportunities to more than 130 people.
The new store comes barely a month after the retailer opened its first branch outside Nairobi at City Mall in Nyali.
“So far, the response from our customers at our City Mall branch in Mombasa has been overwhelmingly positive and this second store aims to target and serve an even bigger customer base in Kwale County,” said Franck.
Meanwhile, the French retailer is seeking partnerships with manufacturers and distributors to package products in its brand name and colour, reports Business Daily.
Local retailers have been riding on this model to push sales, while also offering producers an avenue to increase sales.
The franchise owner boasts of 12,225 stores in over 30 countries and their network could also benefit horticultural producers who export to auctions in Europe at wholesale prices for onward sale to retail stores.
Private label products allow stores to offer their customers lower prices since goods are directly sourced from select manufacturers who agree on mode of packaging and pricing to drive sales.
In a bid to enhance shopping experience of its shoppers, Carrefour recently launched an online shopping app dubbed MAF Carrefour App, to enable customers to shop for their essentials virtually and have them delivered to their preferred location.
With the app customers are promised a seamless shopping experience allowing them to quickly and conveniently browse and add all their essentials to a digital cart.
Offering more than 8,000 items including groceries, fresh-food and light household products, the app features a ‘build your shopping list’ function as well as a ‘frequently purchased’ tab which saves items bought regularly.
Customers can also access their receipts as well as past transactions anytime through the app.
Currently delivery is available within Nairobi with plans to expand to other cities across the country in the near future.
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