KENYA – French multinational retail and wholesaling corporation, Carrefour, has expanded its retail chain in Nairobi city with the latest being at the Business Bay Square Mall in Eastleigh.

Located along General Waruinge Street, the 3,000-square-meter store will be one of the largest opened by retailers in the country in 2019.

The new outlet seeks to tap the area’s growing population and businesses with a major focus on the high footfall of customers who visit Eastleigh to shop for clothes and household items.

In total, Carrefour now operates 20 stores countrywide, with 16 located in Nairobi and Kisumu, and Mombasa hosting two stores each.

“The opening of our new store today is a true testament to our commitment to continue providing exceptional services to our customers as we strategically expand our footprint in the Kenyan market,” East Africa Carrefour Regional Director Christophe Orcet said.

“Our goal is to offer the best affordable products in all our stores to benefit every household and offer real value and solutions to the rising cost of living in Kenya.”

Carrefour, which opened its first store in Kenya in 2016, has been aggressively growing its online shopping arm in Kenya riding on the rise of e-commerce which it sees as a bright spot.

The multinational stores in Nairobi are mainly located in various malls in the city suburbs, including the Hub, Garden City, Two Rivers, Southfield Mall, Thika Road Mall (TRM), Sarit, Nairobi Mega Mall, Village Market, Next Gen Mall, and Galleria Mall.

The retail is also the first retail chain in Kenya to launch a self-checkout service, situated at its Nairobi Westgate Mall store.

The technology allows customers to shop and complete purchases without the assistance of cashiers at the cash counter, saving time and eliminating inconveniences caused by long queues.

To access the service, creader and click ‘Start’ on the self-checkout counter’s digital screen, scan their items using the barcode reader, and complete the purchase by tapping on ‘Finish & Pay’.

The self-checkout lane accepts cashless payment options, including Mpesa, debit or credit cards, and MyCLUB loyalty points.

The service will be used by customers shopping for fewer than 15 items and is expected to be rolled out in all Carrefour stores in the country following a successful pilot.

Kenya’s retail sector is said to be the second-most highly developed in Africa with large players like supermarkets taking up 30 to 40 percent of the trade, thus presenting a large opportunity for local small and medium-sized businesses to ride on its growth.

Carrefour is locked in stiff competition against Naivas and Quickmart, especially in Nairobi where its retail franchise stores are concentrated.

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