KENYA – Carrefour Kenya, operated by Dubai-based conglomerate, Majid Al Futtaim has expanded its offering with launch of an online shopping app aimed to enhance the shopping experience of its customers.
The new application dubbed MAF Carrefour App will enable customers to shop for their essentials virtually and have them delivered to their preferred location.
Offering flexibility and value, the online shopping app allows customers to choose a 1-hour delivery slot either on the same day or the next day between 9am – 8pm, for a delivery fee of Kshs. 99, reports CIO Africa.
According to Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail, the introduction of the new service is in response to the rise in online shopping since the start pandemic.
“As such, the introduction of our new app also responds to the growing demand in Kenya for a more sophisticated online shopping platform,” he indicated.
“We are confident that the new app will provide Kenyan customers with a convenient and safe option to shop from the comfort of their homes.”Franck Moreau – Country Manager of Carrefour Kenya at Majid Al Futtaim Retail
The phenomenon has not been witnessed in Kenya alone as in an exclusive Nielsen study of 10 Middle East and Africa markets, consumers indicated they are doing more shopping online than prior to the pandemic outbreak rising by 44% in Saudi Arabia, 41% in United Arab Emirates (UAE), 34% in Nigeria, 33% in Kenya, 31% in Qatar and Bahrain, 28% in Oman, 29% in South Africa and 27% in Egypt and Kuwait.
“At Carrefour, we’re constantly finding innovative ways to modernise and digitise the shopping experience for our customers. We are confident that the new app will provide Kenyan customers with a convenient and safe option to shop from the comfort of their homes,” said Franck.
With the app customers are promised a seamless shopping experience allowing them to quickly and conveniently browse and add all their essentials to a digital cart.
Offering more than 8,000 items including groceries, fresh-food and light household products, the app features a ‘build your shopping list’ function as well as a ‘frequently purchased’ tab which saves items bought regularly.
Customers can also access their receipts as well as past transactions anytime through the app.
Currently delivery is available within Nairobi with plans to expand to other cities across the country in the near future.
Adding to the benefits, customers registered on Carrefour Loyalty Program, MyCLUB, will also enjoy earning points for their transactions that can later be redeemed in the form of discounts.
Existing MyCLUB members must transfer to the new MAF Carrefour app using their previous registration details and create a new password where all their points and vouchers will automatically be migrated to the new app as the old app will be phased out.
Initially payments will only be performed through mobile money platform, M-PESA. However, the Carrefour team is working on extending the same to Debit/ Credit card payments in the coming months.
The MAF Carrefour app is available for download on both Google Play and the App Store.
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