KENYA – Carrefour Kenya, owned and operated by Dubai-based conglomerate Majid Al Futtaim, has opened its first branch in Nairobi’s central business district (CBD), heightening its competition against its rivals who have long had operations in the city center.

The new store is located along Monrovia Street, offering a wide array of products such as consumer goods, fresh food, and fruits and vegetables.

While it is the smallest of Carrefour stores in the country, it holds over 9,000 single items and is expected to have considerable foot traffic, targeting shoppers working in the CBD.

“Ensuring convenience for our customers is very important to us. The new store allows us to move closer and serve customers that previously could not access our products while at work or in the CBD,” Majid Al Futtaim East Africa Regional Director Franck Moreau said.

With the new addition, Carrefour now operates 19 stores countrywide with 15 located in Nairobi while Kisumu and Mombasa host two stores each.

The stores are strategically located in various malls in the three cities including the Hub, the Village Market, Galleria Shopping Mall, the Sarit Centre, the Junction Mall, Thika Road Mall, Two Rivers Mall, Southfields Mall, Valley Arcade and Kilimani in Nairobi, United Mall and Mega Plaza in Kisumu and City Mall and Center Point Mall in Nyali and Diani respectively.

“Kenya remains a key market in our expansion strategy, with many opportunities to grow our network across the country through physical stores and e-commerce offering.

“Our goal is to ensure that every Kenyan has access to the widest range of quality products at the best price,” said Franck.

Meanwhile in Egypt, the retailer has expanded its partnership with Talaat Moustafa Group (TMG), the leading real estate developer in Egypt, opening its second store in the fully integrated city of Madinaty in All Seasons Park — TMG’s latest launched commercial retail and lifestyle destination.

Strategically located near several thriving communities in East Cairo, the new store is set to become a key shopping destination that offers a premium shopping experience complemented by an unrivaled choice of more than 500,000 products.

It offers an enhanced customer journey through innovative product displays and advanced technology, including a self-checkout system for speed and convenience.

Currently, Majid Al Futtaim operates a total of 62 hypermarkets and supermarkets in Egypt as part of its evolving mission to serve the communities in which it operates in.

For all the latest food industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube channel.