KENYA – Carrefour Kenya, owned by Dubai-based conglomerate Majid Al Futtaim (MAF), has opened a new store at the Southfield Mall in Embakasi, Nairobi as part of its ongoing expansion drive.
This is the 16th outlet by the foreign operated retailer in the country, known for offering aggressive discounts on a wide range of consumer goods, a strategy that has helped it curve a substantial chunk of market size.
The new branch, according to the retailer targets shoppers from major estates such as Imara Daima, Nyayo Estate, Syokimau and the larger Embakasi area.
Carrefour has indicated that the store will have a grocery range and a complete fresh food assortment, including butchery, bakery and fruits and vegetables, as well as cheeses and ready-to-eat items.
By the end of the year, the retailer expects to develop into a full hypermarket model with its non-food assortment, occupying a total space of 3,000 square meters on two floors.
“In our efforts to provide our customers with unbeatable prices and value, our latest expansion will provide even greater convenience to the communities that live in proximity,” said Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail.
This new location will allow customers to enjoy an e-commerce delivery service through its MAF Carrefour App, and a promotional area to display the best offers.
As Carrefour continues its efforts in supporting the local community and contributing to the growth of the local economy, the opening of its latest store will eventually hire 125 internal employees and 100 external employees.
This also presents multiple opportunities for local suppliers, farmers and manufacturers which further contributes to Carrefour’s mission of supporting the prosperity of local industries and communities.
“At Carrefour, we strive to provide customers with an unforgettable experience every time they enter our stores. We are happy to have a new addition in Nairobi as we continue to expand countrywide,” added Franck.
The outlet has been opened at a space that was vacated by Choppies, the Botswana based retailer that exited the Kenyan market.
Its launch comes barely a month after the retailer’s announcement of opening two branches in Kenya’s third largest city, Kisumu.
The two stores are located at United Mall and Market MEGA, adopting the hypermarket and supermarket models respectively.