KENYA – Carrefour Kenya, has opened its 13th store in Kenya at the Garden City mall, taking over the space previously occupied by the exited South African retailer, Shoprite.
The new store is its second on the bustling Nairobi-Thika highway, joining the outlet at Thika Road Mall.
According to the supermarket chain owner, the new branch will operate as a Carrefour Market focusing on stocking a wide range of food items and selected non-food items alongside small electrical appliances.
It is set to create both direct and indirect job opportunities for Kenyans by employing 100 people.
Additionally, in a boost to economic growth, the store presents new opportunities for local suppliers, producers, and farmers to forge partnerships and be part of Carrefour’s supply chain.
“We are constantly looking at ways to enhance the customer experience and bring Carrefour value to more in the community. We also know that with busy schedules, customers seek convenience now more than ever before.”Franck Moreau – Country Manager of Carrefour Kenya at Majid Al Futtaim Retail
In a bid to create a convenient shopping experience for its customers, the Garden City outlet clients will have access to its WhatsApp ordering service, allowing them to shop online and have their products delivered direct to their door.
This is in addition to the newly launched online shopping app dubbed MAF Carrefour App.
In a further move to provide exceptional value and create tech-driven experiences, Carrefour’s Click and Collect service will also be availed, giving customers the flexibility and convenience of shopping online and deciding when to collect their order at a time that suits their schedule.
“We are constantly looking at ways to enhance the customer experience and bring Carrefour value to more in the community. We also know that with busy schedules, customers seek convenience now more than ever before.
“That’s precisely what we offer with the opening of our new Garden City Mall location — a community store at the heart of it all where customer can get all the essentials, effortlessly,” Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail said.
Tuskys launches discount sale as part of recovery plan
Meanwhile, Cash-strapped Kenyan retailer Tuskys Supermarket is once again embarking on a recovery plan by rolling out an up to 90 percent discount sale at its flagship Tuskys T-Mall hypermarket location.
The sale will feature a selection of items and will be hosted at the T-Mall Parking Silo in strict compliance with Covid-19 protocols.
According to the company, the drive will provide an opportunity to generate the much-needed working capital to accelerate the firm’s recovery plans.
Proceeds will be ploughed back into the business to finance fast-moving lines in all active branches as a means of growing footfall further by expanding FMCG product ranges and subsequently enhancing customer satisfaction.
The subtle recovery plan, as highlighted by interim Chief Executive Officer Mr Chadwick Okumu, has seen the retailer nurse to life nine key branches in Nairobi, Machakos, Kajiado, Narok and Mombasa, with gradual but consistent growth in sales revenue being recorded over the last three months.
The nine branches include Tuskys T-Mall, Tuskys Karasha(Kenyatta Avenue), Tuskys Imara (Tom Mboya Street), Tuskys Ongata Rongai,Tuskys Thigiri, Tuskys Ol-Talet, Tuskys Bandari, Tuskys Eastlands (Buruburu)with Tuskys Milele (Ngong) set to reopen within the next two weeks as the tenth operating branch.
A visit to any of the above branches gives an impression of a return to normalcy as evidenced by the level of activity and the vibrance from the staff running the shops.
“This Up to 90% Clearance Sale provides us with twin opportunities to express our gratitude to our stakeholders who have continued to stand with us under difficult operating conditions.
“It is also an opportunity to liquidate stocks and generate much-needed cash to fund operations at the ten running branches,” Okumu said.
During the sale, Okumu explains that the firm would maintain a cash lite sales option with all payments to be settled via M-Pesa.
The discount sale is the latest recovery effort by the retailer after it inked an agreement with an undisclosed Mauritius based fund, for the provision of a financing facility worth Ksh2 billion (US$18.4m).
It received the first capital injection from the fund amounting to Ksh. 500 million (US$4.6m) which it used to partially settle debts.
In addition to that, the company received backing from leading suppliers who supported its business recovery plans on a win-win basis with stock guarantee worth Sh1.2 billion (US$11m).
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