KENYA – Carrefour Kenya, operated by Dubai-based conglomerate, Majid Al Futtaim  in partnership with the Kenya Red Cross society has embarked on a charity initiative to donate more than 33 tonnes of staple food items worth over Sh2.5 million (US$23,400), to families affected by the coronavirus pandemic in the next couple of months.

The initiative is in line with the retailer’s long-term commitment to health and wellbeing and is also supported by the Kenya COVID-19 Emergency Response Fund, which is responsible for authorizing the distribution of the food packages to families, reports Capital FM.

Just three weeks into the campaign, Carrefour has already donated over 5,000 food hampers comprising essential items including maize meal, rice, ndengu, and baking flour.

The initiative was presided by a donation drive launched by the retailer last month urging its customers to participate in the drive whereby for every 10 items donated by its shoppers the retailer was give out a food hamper.

“It is an honour to collaborate with the Kenya Red Cross and the Kenya COVID-19 Emergency Response Fund by drawing on our diverse resources. We’re also very grateful to our customers for their generosity and help in upholding a spirit of togetherness during difficult times,” said Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail.

Dr Asha Mohammed, Secretary General, Kenya Red Cross Society said, “We are living in challenging times in Kenya, with the flooding situation in various parts of the country, the locust invasion, and now the COVID-19 pandemic.”

“Our partnership with Majid Al Futtaim and the involvement of the community serves to ease some of the immediate pressure for those most affected as we look to find long term solutions,” she concluded.

Carrefour Kenya is set to open its eighth store this month along Uhuru Higway at the Nairobi Mega property following the signing of lease deal between the retailer and the property owner, automobile dealer Car & General.

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