Carrefour launches Africa’s first gourmet store in Egypt featuring exclusive, premium offerings

EGYPT – Carrefour Egypt, owned and operated by Majid Al Futtaim, has opened its first gourmet store in the region at Fifth Settlement, New Cairo.

The new concept store aims to provide the Egyptian community with a premium experience by offering exclusive, artisanal products and seamless services. 

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In addition, with over 7,000 items on display, Carrefour Gourmet makes taste and refinement more accessible by specialising in fresh and gourmet products at affordable prices.

The new store enhances the customer journey through innovative product displays and advanced technology, including a self-checkout system for speed and convenience.

Philippe Peguilhan, Country Manager of Carrefour Egypt at Majid Al Futtaim Retail, said, “We are honoured to be opening the region’s first ever Carrefour Gourmet store as part of our evolving mission to provide our customers with more choices whilst shopping.

“As pioneers in the retail industry, and with our customers at the heart of our operations, Carrefour is highly committed to delivering value through every experience, everyday whilst championing positive and productive lifestyles.”

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By prioritising the design concept and product value, Carrefour Gourmet showcases the brand’s commitment to providing an unparalleled shopping experience.

The opening of the new store is also a testament to Carrefour’s continuous contributions to the local community as it seeks to drive retail forwards.

Majid Al Futtaim launches hybrid digital food hall concept in UAE

Meanwhile in UAE, the franchisee has launched its first hybrid digital food hall concept in Dubai.

Combining digital and physical dining experiences, Halla Food allows guests to order from multiple virtual restaurants with a single online transaction.

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Spanning about 3,000 sq foot, Halla Food consists of a single cloud kitchen, seven homegrown F&B concepts and a 34-seater restaurant.

Using cutting-edge technology and automation, the hybrid model provides guests with a seamless and contactless digital experience from end-to-end.

Customers can conveniently order their food online on voxcinemas.com, through delivery apps (Deliveroo, Talabat and Zomato) or at the physical location by scanning a QR code or using the self-serve kiosks.

They also have the option to have food delivered directly to their door or collect it at the self-service pick-up cubbies and dine-in.

Halla Food boasts a wide variety of F&B concepts including existing brands such as VOX Cinemas’ Candy Bar, Top Bun, Kitchen 35, Pizza Al Taglio and Nutella as well as exciting new additions including Epic Byrd, a fried chicken restaurant, and Akl El Beyt, which specialises in Lebanese home cooking.

Later this year, it will be adding to its offering and joining forces with third party F&B outlets so guests can enjoy an even wider variety of cuisines.

This is the latest F&B innovation from Majid Al Futtaim, which has been diversifying its offering in recent years with the opening of new homegrown concepts such as Kitchen 35, its first standalone café, THEATRE Café, an all-day dining destination and collaborations such as Akira Back at THEATRE with the globally renowned, Michelin-starred chef.

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