KENYA – Carrefour, a globally recognized retail chain, has officially inaugurated its branch in Nairobi strategically located at Ellis Plaza along Wabera Street.

The strategic move expands Carrefour’s footprint to a total of 21 stores across the nation, with an impressive 17 of them nestled in the bustling heart of Nairobi.

The newly opened branch presents a diverse range of offerings, including fresh fruits, vegetables, fresh and dry foods, and essential household items, meticulously tailored to meet the daily needs of its diverse customer base.

This expansion marked a significant milestone for Carrefour as it diligently pursues its mission to solidify its market presence not only in the vibrant capital city but also beyond its borders.

We are thrilled to announce the opening of our newest store in Nairobi, furthering our efforts to make Carrefour’s products and services more accessible to our communities, and ensuring a more convenient shopping experience for our people,” Christophe Orcet, Carrefour East Africa Regional Director stated.

“Beyond the convenience and accessibility to quality products, the opening of this branch has created over 60 employment opportunities for Kenyan citizens, contributing to the local economy.”

He underscored Carrefour’s unwavering commitment to supporting local suppliers and farmers, firmly upholding the principles of sustainable commerce.

“The launch of this new store is a testament to Majid al Futtaim’s dedication to expanding its footprint within the country and investing in the local economy,” Christophe Orcet added.

“This commitment is further demonstrated through the provision of employment opportunities and the unwavering support provided to local suppliers.”

Earlier this year, the French multinational retail and wholesaling corporation expanded its retail chain in Nairobi with the opening of a branch at the Business Bay Square Mall in Eastleigh.

Positioned along General Waruinge Street, this 3,000-square-meter store ranks among the largest stores opened by retailers in Kenya in 2019.

The new outlet strategically aimed to tap into the area’s growing population and businesses, with a strong focus on the high foot traffic of customers who frequent Eastleigh for clothing and household items.

In total, Carrefour now operates 20 stores nationwide, with 16 located in Nairobi and Kisumu, and Mombasa hosting two stores each.

“The opening of our new store today is a true testament to our commitment to continue providing exceptional services to our customers as we strategically expand our footprint in the Kenyan market,” East Africa Carrefour Regional Director Christophe Orcet noted.

“Our goal is to offer the best affordable products in all our stores to benefit every household and offer real value and solutions to the rising cost of living in Kenya.”

Carrefour, which first established its presence in Kenya in 2016, has been vigorously expanding its online shopping division in response to the rising popularity of e-commerce in the region.