MALAWI– Castel Malawi, leading producer and distributor of alcoholic and non-alcoholic beverages in the South African country has launched a new brand of beer on the market known as Doppel Munich.
Castel Malawi Managing Director Herve Milhade described the new beer as very tasty, very strong and very unique, introduced in the market to address consumer needs.
“This new beer on the market will surely provide a great experience to our consumers,” he said
The company’s manager for alcoholic beverages Stanley Chiyola said they have introduced Doppel to bring variety to consumers’ tastes.
She also hinted that Castel will continue to expand their portfolio of beverages as their focus is on customer satisfaction.
Doppel Munich comes a few months after the company launched three other brands of beer under booster category; Banana Mama, Hush.
Its sister company in Ethiopia, BGI Ethiopia PLC introduced the Doppel Munich beer brand in the market last year.
Company name: Castle Malawi
Product type: Beer
Innovation: New product
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