Catalent eyes share of nutritional suppliments market with planned acquisition of Bettera Holdings for US$1bn

USA – US drug manufacturing company Catalent is seeking to have a share of the thriving nutritional supplements market with the planned acquisition of Bettera Holdings, from Highlander Partners for US$1 billion. 

Bettera Holdings is the holding company for Bettera Brands, a Texas-based nutritional supplements company that manufactures gummy vitamins, soft chews and lozenges. 

Highlander formed Bettera – which has four manufacturing facilities across the US – through a series of four acquisitions beginning in 2017. 

Catalent expects the acquisition of Bettera to help it accelerate the growth of its softgel and oral dose formulation and manufacturing business. 

This would be timely as the global impact of COVID-19 has positively impacted the demand for vitamins and supplements across all regions, owing to factors such as supporting immune health and boost overall well-being.  

Fortune Business Insights notes that the market exhibited a significant growth of 10.80% in 2020 as compared to the average year-on-year growth during 2017-2019.  

According to the market research company, the market is anticipated to grow from US$129.60 billion in 2021 to US$196.56 billion in 2028 at a CAGR of 6.13% during the forecast period of 2021-2028 


“As the leading global innovator of softgel and oral technologies, Catalent has a strong, long-standing presence in the rapidly expanding consumer health and nutraceutical marketplace,” said Aris Gennadios, president, softgel and oral technologies, Catalent. 

“This acquisition allows us to significantly accelerate the growth of our consumer health business and offer customers access to the substantial potential in gummies, soft chews and lozenges, which are all experiencing double-digit growth.” 

The deal will also enable Catalent to expand its consumer health technology platform with new technologies and ready-to-market product libraries, as well as a variety of packaging options. 

Jeff Hull, president and CEO of Highlander Partners, added: “Bettera was established with a vision to serve the needs of consumers who want to experience the benefits of nutritional supplements through more enjoyable and convenient dose forms. 

“Together, Catalent Consumer Health and Bettera are well positioned to continue Bettera’s mission of serving consumers and participating in the long-term growth of the self-care market.” 

The transaction is expected to close by the end of the year and is subject to customary closing conditions. 

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