Beverages – Trade & Market Updates

Pernod Ricard strengthens its digital reach in Germany through a new premium whiskey partnership with marketplace Spiritory.

Tata Consumer Products plans to premiumize its tea portfolio to enhance margins, drive value, and reclaim leadership in India’s tea market.

Tamil Nadu hotels plan to replace U.S. beverages with Indian brands and exit food delivery apps amid tariff dispute.

Coca-Cola Icecek faces declining market share from boycotts and prepares to shutter its Northampton bottling plant by 2025.

Ireland’s foreign minister says securing tariff relief for alcoholic beverages will be a key priority in EU-US trade negotiations.