The ten-year deal will see Cranswick supply all British pork, sausages, bacon, and cooked meats for Sainsbury’s. The agreement includes investments in pig welfare, farmer support, and sustainability initiatives.
The company launches a premium poultry line as demand for antibiotic-free, humanely raised chicken rises.
Impossible Foods is expanding its product lineup with new Impossible Beef Sliders, a mini-sized alternative to its flagship burger.
The acquisition is part of MHP’s strategy to expand in the European poultry market. The deal is subject to regulatory approvals, including European Commission clearance.
The dairy brand is introducing organic grass-fed beef burgers in Tesco stores. The move comes as consumer demand for ethically sourced meat continues to rise.