Category: New Products

Cocoa processing startup Koa, chocolate maker Valrhona launch most conc cocoa fruit juice concentrate

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GHANA – French chocolate maker Valrhona in collaboration with Swiss-Ghanaian start-up Koa have launched a new cocoa fruit juice concentrate ingredient dubbed Oabika. The flavourful ingredient is the very first cocoa fruit juice concentrate at 72° Brix, created especially for chefs and other gastronomy professionals. It has the highest concentration on the food service market providing a silky consistency and an amber-coloured appearance. Besides its fruity and tangy flavour, Oabika surprises through its candied, honey-like notes, delivering a new experience with a smooth texture and a unique taste. The innovation…

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Pick n Pay brings South Africa’s most-loved traditional local dishes closer to shoppers

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SOUTH AFRICA – The recent pandemic has brought copious amounts of stress, worry and uncertainty to consumers due to change in lifestyle. This has left consumers looking for ways to alleviate that stress by turning to traditional and nostalgic foods, which offer something soothing and familiar during times of uncertainty. Leveraging on this fast-growing trend, South African supermarket chain Pick n Pay, has launched a traditional Mzansi-inspired range of products reflecting the country’s best in look and flavour. Dubbed Africa Rise, it comprises of five signature local flavours, Chakalaka, Chicken…

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Coca-Cola Beverages Africa in Uganda launches new drink with unique local taste dubbed Ades Nutri-Bushera

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UGANDA – Coca-Cola Beverages Africa in Uganda has launched a new product known as Ades Nutri-Bushera. Ades is the global brand for plant-based beverages for the Coca-Cola Company with blends of nuts, cereals, fruit juices, indulgent flavours, vitamins and minerals for a rich, smooth and delicious taste. While, Bushera is a traditional drink made in Ugandan households out of millet and sorghum, mainly consumed at social gatherings such as weddings, child naming ceremonies etc. The new Ugandan blend, Ades Nutri-Bushere has been produced and packaged to match the specific taste…

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Red Bull reveals new taste in South Africa, beverage industry players promote sustainable operations

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SOUTH AFRICA – Red Bull, world’s most famous energy drink brand has unveiled a limited edition of a new flavour offering with a special taste for the summer season in South Africa. The new Red Bull Summer Edition: Cactus Fruit, has been inspired by the unique looking, yet utterly delicious exotic Cactus Fruit, Dragon Fruit and Pitaya. “Summer is about adventure and all good adventures begin with the thirst for something refreshing and new. “When you crack open a cold can of Red Bull Summer Edition and experience your first…

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SAB quenches thirst of South African beer lovers with launch of first double malt drink

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SOUTH AFRICA – Raising a glass to 126 years of exceptional beer making under its leading brand Castle, South African Breweries has launched the country’s first double malt beer dubbed Castle Double Malt. The new offering joins the Castle family comprising of Castle Lager, Castle alcohol free Lager, Castle Lite and Castle Milk Stout. Making a bold statement of its pride of the local heritage, Castle Double Malt brings a perfect union of flavour and refreshment by combining two carefully selected malts from Caledon and Alrode, giving rise to a…

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Bidco launches new looks of Noodies noodles brand, expands size offering

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KENYA – Bidco Africa, leading consumer goods company in East Africa has launched new looks for its Noodies noddles brand to stand out and appeal to consumers more. The company has unveiled the new vibrantly coloured packages of the instant food, a shift from the original white packs. In pursuit to give the young consumers power to choose a noodles brand of their liking, Bidco has introduced the Kiddy range featuring fun animated characters on the pack. According to BidCo, the new concept is aimed to enable children connect with…

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African milk processors Pearl Dairy, Blue Boat drive innovation in dairy sector with launch of new products

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UGANDA – Uganda’s leading dairy processor, Pearl Dairy Farm Limited (PDFL), has expanded its milk offering with launch of its new UHT whole milk under its brand name Lato. The product launch comes days after the milk processor partnered with world’s leading food processing and packaging solutions company, Tetra Pak, to install a new Ush 9.25 billion (US$2.6m) packaging line. Leveraging on Tetra Pak’s Aseptic technology that keeps food safe and maintains its quality for a long duration of time, the new offering is said to have a shelf-life of…

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Confectionery giant Kenafric sweetens its gum portfolio with launch of activated charcoal chewing gum

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KENYA – Eastern Africa’s leading confectionery manufacturer, Kenafric Industries, has straightened its innovation antennas and launched Africa’s first activated charcoal chewing gum. The product dubbed ‘Fresh Active’ is a teeth cleaning powerhouse, offering great oral healthcare while leaving a lasting cooling effect that enhances fresh breath. Its launch comes after two years of research and product formulation, which has led to the introduction of a gum aimed to gives one extra boldness every time he/she indulges in it. Activated charcoal is trusted globally due to its benefits of restoring correct…

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Kenya’s ice cream, chocolate maker Glacier Products enters yoghurt market, launches new products

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KENYA – Glacier Products Ltd, one of Eastern Africa’s leading ice cream and chocolate confectionery manufacturers, has expanded its portfolio with launch of a new line of yoghurt products and biscuit snack in Kenya. Expanding its market share in East Africa’s leading economy, the owner of the famous Dairyland brand is enticing consumers with its new yoghurt containing real fruits. The yoghurt is available in strawberry, vanilla, mango, blueberry, and orange flavors and unique blends of kiwi apple, peach mango, pineapple coconuts etc. coming in uniquely shaped 150ml and 550ml…

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Kenyan integrated food producer SimpliFine taps into fast growing frozen food, ready-to-cook segment

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KENYA – SimpliFine, a food production company offering accessible, locally sourced meat, vegetables, baked goods and other foods to restaurants, hotels, and retailers across East Africa, is set for a rapid expansion in the Kenyan market. This follows the acquisition of Alpha Fine Foods, a Kenyan producer of premium meat products, by its parent company BlackIvy. As part of its endeavours of expanding its market share in the country, SimpliFine is launching 19 new meat and vegetarian products. These include frozen meats, prepared meal accompaniments and a range of ready-to-cook…

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