Category: New Products

Castle Malawi debuts new beer brand Doppel Munich

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MALAWI– Castel Malawi, leading producer and distributor of alcoholic and non-alcoholic beverages in the South African country has launched a new brand of beer on the market known as Doppel Munich. Castel Malawi Managing Director Herve Milhade described the new beer as very tasty, very strong and very unique, introduced in the market to address consumer needs. “This new beer on the market will surely provide a great experience to our consumers,” he said The company’s manager for alcoholic beverages Stanley Chiyola said they have introduced Doppel to bring variety…

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South African cheese maker Lancewood expands offering with launch of instant baked cheesecake mix

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SOUTH AFRICA – Baking a cheesecake is a task that’s traditionally been intimidating for many, but Lancewood a South African celebrated dairy brand has made it so easy that everyone, including the kids, can whip up a delicious baked cheesecake with minimal effort required. The dairy producer has launched the delectable new ‘Piece o’ Cake cheesecake mix “, an all-in-one product coming already mixed and prepared in a convenient tub. According to the company, one only needs to simply follow the easy on-pack baking instructions and you’re good to go.…

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Shoprite offers uncompromised indulgence with launch of premium food range endorsed by SA’s top Chef

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SOUTH AFRICA – Shoprite owned Checkers, has launches an exclusive new premium food range called Forage & Feast, consisting of only the finest quality ingredients. This unique range includes some of the very best foods which have, until now, typically only been found at speciality delis and food emporiums, consisting of only the finest products to deliver uncompromised indulgence. Standout products include an authentic Sicilia passata sauce made with sun-ripened Datterino tomatoes; vinegar made from Italian Prosecco; rusks made with real butter and filled with wholesome ingredients such as almonds…

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Edita Food Industries expands portfolio with launch of new wafer and cream products

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EGYPT – Edita Food Industries, a leader in the Egyptian packaged snack food market, has launched new wafer and cream products as the company seeks to expand its products portfolio and premiumise its offerings. The snack major has introduced Freska Block, which is a filled wafer bar with a double-layer chocolate coating that will be retailing for EGP 3 (US$0.19) per pack. The new product is available in three flavours: hazelnut cream, peanut butter, and cappuccino cream. The company has also introduced its new Molto Mini Magnum SKU, retailing at…

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In2food, Gelato Roma collaborate to introduce chocolate ice cream with brownie pieces

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SOUTH AFRICA – South African premium food business In2food has launched Choc Brownie Ice Cream in partnership with Froneri Dairymaid’s Gelato Roma Brand. The company notes that the decadent gelato is made with chocolate sauce and brownie pieces to create the perfect balance of soft chewy texture at a frozen temperature. It has revealed that its team of creative scientists are already working around the clock to expand on the variety and range of the product. “If you are a ice cream lover like us this is a must TASTE.…

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Pearl Dairy expands offering with launch of new Lato Creamer, ready-to-use two in one product

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UGANDA – Pearl Dairy Farms Limited, the producers of Lato Milk products have introduced a new product, Lato Creamer to its range of offerings on the Ugandan market. The launch strengthens its growth strategy anchored on diversification and forms part of the company’s continuous efforts to be innovative as it looks to spread its footprint across other markets in Africa. Lato Creamer coming in a 500ml pouch with a 90-day shelf life, is a mix of milk and sugar fortified with soy, reports 256 Business News. According to the company,…

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Locally produced complete layer feed by Koudijs launches in Ghana to enhance poultry production

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GHANA – Koudijs Ghana Ltd, part of Netherlands based Koudijs Animal Nutrition, subsidiary of Royal De Heus has launched the revolutionary complete layer feed solution in the market. According to the leading producer of complete feed programs, concentrates and premixes in Ghana, the new feed provides poultry farmers with the right and strictly controlled nutrients in the most balanced ratios. It eliminates the challenge that most farmers face of purchasing poultry feeds from multiple suppliers, containing different qualities and later mixing them to feed the birds. This wasn’t the best…

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South Africa’s In2food launches wide range of fermented tea drinks

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SOUTH AFRICA – In2food, a premium prepared food and beverage business in South Africa has launched Kombucha batch brew tea, naturally fermented with Symbiotic Culture of Bacteria and Yeast (SCOBY). According to the company, its production process creates a light fizz and a tangy taste with gut friendly probiotics. Adding excitement to the new offering, In2Food has launched the drink in different flavours i.e., Ceylon tea kombucha with raspberry, Rooibos tea kombucha, Rooibos kombucha with beetroot and Green tea kombucha with apple, ginger and lemon. It is now available in…

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SAB launches new 620ml grand luxe of Brutal Fruit Ruby Apple Spritzer

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SOUTH AFRICA – South African Breweries (SAB) has introduced a new bottle size of the much-loved Brutal Fruit Ruby Apple Spritzer now coming in 620ml bottle an addition to the 500ml and 275ml.  The new 620ml Grand Luxe is aimed to enable the targeted consumer who is the South African woman to delighted in the drink as she shares all of her special moments responsibly. “No matter how big the win, or how small the victory, #YouBelongToCelebrate with the new Brutal Fruit Grand Luxe. “Super proud of another exceptionally well-crafted…

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South Africa’s Natures Own Beverages heightens frequency on hard seltzer buzz, launching Freely

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SOUTH AFRICA – Natures Own Beverages (Pty) Ltd, a small independent local producer of liquor in South Africa has introduced Freely, the new zero sugar, low alcohol hard seltzer in the market. Freely joins the recently launched Vawter Hard Seltzer by Distell Group and has hit the market before South African Breweries (SAB) introduces Flying Fish Seltzer in April. Claiming to be the latest buzzword on the South African drink scene, the new product comprises of sparkling water with a splash of premium distilled vodka and pure fruit taste tailormade…

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