CHI Limited launches fruity beverage bursting with vitamins, minerals dubbed Chivita Active Zest

NIGERIA – CHI Limited, Nigeria’s leading fruit juice, drinking yoghurt, evaporated milk, and snacks manufacturer, has expanded its Chivita Active brand with launch of Chivita Active Zest. The new product is made from a mix of 5 citrus fruits and fortified with Vitamin C for immunity boosting, Vitamin B1 and D3 for faster body metabolism and calcium for optimum bone health. CHI notes that, it has used all-natural ingredients, no artificial preservatives and flavours. The healthy drink option comes in a premium 330ml Can, targeting the trendy on-the-go consumers, complimenting…

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Honeywell Flour Mills drives affordability of spaghetti in Nigeria with launch of new mini-pack

NIGERIA – Leading wheat-based products manufacturer in Nigeria, Honeywell Flour Mills Plc, has launched its new spaghetti mini pack as part of efforts to develop pocket-friendly products to customers. According to the company, the launch of Honeywell Spaghetti Mini was based on extensive research and insight into the Nigerian consumer behaviour which highlighted a shift towards purchase of smaller pack sizes of commodities. The spaghetti mini 200 gm pack has a retail price of N100 (US$0.24), fulfilling the company’s drive for affordability. Commenting on the launch of the product, Managing…

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Bidco Africa expands product offering with launch of ginger flavoured Planet soda

KENYA – Kenya’s leading producer of consumer goods, Bidco Africa has unveiled a new variant of its Planet drink, coming in ginger flavour. The launch of the new carbonated soft drink is a show case of the company’s commitment in driving the country’s transformation agenda through a deliberate strategic direction and commitment towards enhancing Happy Healthy Living through innovations in manufacturing. Commonly known as Planet Tangawizi, the beverage joins the Plant range of products already in the market, i.e., Planet Orange, Planet Passion Pineapple and Planet Mixed Berries plus Planet…

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PepsiCo debuts sugar-free cola variant Pepsi Maxi in Uganda

UGANDA – PepsiCo, leading beverage and snack company, has introduced Pepsi MAX, a low-calorie and sugar-free cola in the Ugandan market. The new drink will be distributed by the company’s subsidiary Crown Beverages Limited. The launch is part of CBL’s ongoing focus of helping consumers to make healthier choices as it stamps its lead position in the Ugandan soft-beverage market. “While health is high on the agenda, taste is the number one reason for soft drink purchase choice so we are focusing on delivering our Pepsi MAX great taste message…

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Uganda’s Crown Beverages invests in new water processing plant, launches jumbo sized returnable bottle of Nivana water brand

UGANDA – PepsiCo, through its subsidiary Crown Beverages Limited (CBL), has established a new plant with two dedicated water processing lines in Uganda. Boosting the company’s production capacity and broadening its market share, CBL has unveiled the new 20 litre jumbo size bottle of its Nivana water brand. “It is with great pride and immense pleasure that I introduce to you the latest addition to the Crown Beverages Limited product list, the Jumbo size Nivana water packaged in 20 litres returnable Bottle,” excitedly stated CBL CEO, Paddy Muramiirah. CBL’s move…

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Diageo SA launches new gin variant Orijin Marula with a touch of African taste

SOUTH AFRICA – Diageo, one of the world’s largest producers of spirits, has launched a new Gin variant made with real African fruits in South Africa dubbed Orijin Marula. Orijin Marula is a modern and vibrant expression of South Africa’s famous Marula fruit with botanical spirit. The tangy and juicy Marula fruit blends with 8 botanicals, bringing a zesty and fresh taste that is truly African, truly sophisticated and truly original, indicates Norman Goodfellows. Excitingly announcing its launch, Innovations Marketing Manager at Diageo, Maureen Rutabingwa stated, “Developing this and working…

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Uganda’s Hariss International debuts new premium water brand Krystal in style

UGANDA – Hariss International Limited, one of Uganda’s leading manufacturers of food and beverages, has caught the attention of Ugandan consumers, with the launch of its new premium water brand dubbed ‘Krystal Natural Mineral Water’ through a hyped promotional campaign. Sticking true to its name, Krystal is packaged in a 500ml sleek, elegant PET bottle with crystal-like edges, providing a firm grip as one sips the drink. According to the company, the water is ozonated and UV treated to make every sip pure and vibrant. Krystal is an addition to…

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CCBA in Uganda kick-starts production at US$15m production line, launches new drink

UGANDA – Coca-Cola Beverages Africa in Uganda, has commenced production at its recently installed US$15 million production line, at the Century Bottling Company Namanve Plant. The beverage giant undertook the investment in a bid to boost its local production, supporting the Buy Uganda, Build Uganda agenda. In response to that, Coca-Cola has unveiled Minute Maid Fruity Boost Mango drink, the first product from the new facility, reports Nile Post. The milk and juice infusion drink was originally imported from Kenya, but became widely popular with many Ugandans, forcing the company…

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Kellogg Tolaram Nigeria launches new-improved breakfast cereal Kellogg’s Cornflakes

NIGERIA – Kellogg-Tolaram Nigeria, the leading snacks and breakfast foods operator in Nigeria has unveiled the newly improved Kellogg’s Cornflakes in the market. Being a healthy alternative breakfast option, the new offering has a unique taste and crunchiness, a testament to its freshness. According to the company, it is fortified with essential vitamins to include: vitamins A, B2, B3, B6, B9, B12, C and D, as well as a modest amount of energy, matching with global quality standards. It also has less fat and no cholesterol, making it not only…

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Twiga Foods launches first private label product dubbed SokoYetu Rice

KENYA – Kenyan-based technology food distribution platform, Twiga Foods has further climbed the value chain with the launch of its first private label rice dubbed SokoYetu Rice. Twiga foods is known to source produce directly from farmers and delivers it to retail outlets, kiosks, and market stalls who sell to the end consumers. The launch of the new long grain rice further cements the company’s support to Tanzanian rice farmers in the Kapunga area. Freshly milled directly from paddy, SoKoYetu Rice is sold at the company’s online store known as…

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