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DENMARK – Arla Foods has set up its own media agency called ‘The Barn’ to accelerate digital marketing and media buying by producing creative campaigns and ads. Inspired by Arla’s agricultural roots, the agency will promote the company’s marketing agenda as well as advertisements in the digital space. According to the company, the platform takes…
USA – The Coca Cola Company has launched two new flavor variants of the Diet Coke alongside new marketing content as part of the Because I Can campaign it launched in January last year to support rebrand in North America. The two variants, Blueberry Acai and Strawberry Guava are zero-calorie sparkling beverages that adds to…
SWITZERLAND – Nestle has announced a global partnership with Danimer Scientific, a Georgia based biopolymer manufacturer to collaboratively develop biodegradable plastic bottles for Nestle’s water business. Nestle will utilize Danimer’s PHA polymer Nodax™ (polyhydroxyalkanoates- PHA), used with other biopolymers to create a range of applications including biodegradable bottles. Nodax is a proven biodegradable alternative to…
ARGENTINA – The French multinational food corporative, Danone has partnered flexible packaging company, Amcor to develop attractive PET packaging jar for its new all-natural spoonable yogurt, La Serenísima sold in Argentina. The transparent packaging, made of made of polyethylene terephthalate (PET) has a wide-mouth opening and an aluminum-PET-aluminum closure with a 65mm over cap in…
EUROPE - The Archer Daniels Midland Company (ADM) has announced a long term partnership with Thailand based tapioca starch producer, General Starch Limited (GSL), to distribute the range in Europe as well as the Middle East and Africa. The agreement gives ADM exclusive distribution rights of the GSL modified tapioca starch products, which it will…
USA – The American food processor, Tyson Foods and environmental advocacy group, EDF (Environmental Defence Fund) have launched a partnership to accelerate sustainable food production. The deal seeks to develop and deploy initiatives that will ensure sustainable and enough food production, while putting in regard the environmental and social issues. According to Tyson, the partnership…
INDIA - Nutreco's aquaculture division, Skretting has announced that it has joined forces with India’s leading fresh seafood manufacturer, West Coast Group to boost the country’s aquaculture sector. The joint efforts will work to enhance availability of sustainable shrimp and fish feeds in the market while providing health and nutrition expertise through value addition. This aims…
SWITZERLAND – The global food and drink giant, Nestle has announced accelerated action to eliminate all hard-to or non-recyclable plastics from its products by 2025 with plans to roll out alternative packaging materials across its global product portfolio. The new commitments reinforce the company’s ambitious strategy announced in April 2018 to make 100% of its…
INDIA – The French dairy corporative, Danone through its Danone Manifesto Ventures, has acquired a stake in the Indian flavored and Greek yoghurt brand, Epigamia as part of a US$25.6m investment round. Epigamia, owned by Drums Food International Pvt. Ltd raised Rs 182 crore (US$25.6 million) in a Series C round led by Danone’s investment arm and…
USA – The Coca-Cola Company has launched bottled line of non-alcoholic sparkling beverages, Bar None in the United States to expand the options from which alcoholic drinkers can choose from. The bottled drinks offer alternatives beyond soda, juice and tea to consumers of beer, cocktail, alcohol and wine. They are available in varieties such as…
