GHANA – Voltic (GH) Limited, a subsidiary of Coca-Cola Beverages Africa (CCBA), has launched Hollandia Choco Malt Drink in the country.
The flavoured malt drink is a functional 3-in-1 beverage that combines all the goodness of milk, rich chocolate, and energy-giving malt in a ready-to-drink format for consumers.
According to the company, it eliminates the inconvenience of preparing chocolate-based beverages and comes in handy pack sizes of 200ml and 300ml, packed with vitamins and minerals.
“People everywhere want new beverages and experiences throughout their day and, as the largest franchised bottler of The Coca-Cola Company in Africa, CCBA is innovating to give people more of what they want while actively encouraging informed choices and balanced lifestyles.
“In some cases, that means adding vitamins and minerals or rethinking our recipes to reduce sugar while keeping the great tastes people love. In others, it means finding more sophisticated, exciting flavours.
“Hollandia Choco Malt Drink adds to our growing range of beverages for every taste,” said Voltic Managing Director, Flora Jika.
The company’s head further revealed that production of Hollandia range of products in the country has promoted local sourcing opportunities backed by support from the communities and the government.
Hollandia Choco Malt Drink was first produced in 2017 in Nigeria by The Coca-Cola Company’s subsidiary Chi Limited, the country’s leading fruit juice, drinking yoghurt, evaporated milk, and snacks manufacturing company.
Further expanding its malt drink range, Chi Limited earlier in the year launched Chivita Smart Malt Drink, specifically designed for kids as a health drink to provide them with the right energy to learn and to play.
The beverage is rich in Vitamin A, B1, B2, B3, B5, B6, B12 and E, bursting with great taste to ensure total enjoyment by the targeted consumers.
Coming in a 125ml aseptic pack, Chivita Smart Malt Drink is handy and can easily be enjoyed by children any day, anytime, and anywhere, on its own or with meals.
According to the drink maker, it is the perfect partner in their lunchboxes, picnic boxes, after-school activities, family days out.
Beverage makers in Africa have in the recent past turned to use of malt in their NPD, due to health-benefits associated with the ingredients and wide availability of barley grain used as raw material.
In June Heineken Ethiopia unveiled the country’s first non-alcoholic malt-based energy drink dubbed Bertat.
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