CCEP unveils refreshed Fanta packaging
UK – Coca-Cola Europacific Partners (CCEP), the biggest Coca-Cola bottler by revenue, has introduced a new packaging design for its Fanta flavored carbonates lineup in the UK, aiming to enhance brand visibility and appeal to consumers.
The revamped design features a vibrant aesthetic, with a clearer differentiation between regular and zero-sugar variants through vibrant colors.
Moreover, the updated 500ml recycled polyethylene terephthalate (rPET) bottles highlight CCEP’s commitment to sustainability, showcasing their 100% recyclable composition.
Rob Yeomans, Vice President of Commercial Development at CCEP Great Britain, emphasized the company’s dedication to improving consumer experience, stating, “We’ve identified an exciting opportunity to drive more sales of Fanta Orange Zero by making it taste even better and closer to the original.”
This strategic move is expected to significantly boost sales for retailers, with plans for extensive sampling activities throughout the summer of mid-2024 to encourage consumer trial and engagement.
Earlier this year, CCEP partnered with Keep Scotland Beautiful, Forth Valley College, and local authorities in Scotland to address littering issues and promote recycling efforts.
The collaborative campaign, spanning Stirling, Clackmannanshire, and Falkirk, aims to mitigate the environmental impact of on-the-go food and drink packaging litter.
Central to the initiative is the deployment of street bins featuring engaging messaging, supplemented by digital advertising, and the provision of additional recycling facilities at Forth Valley College.
This comprehensive approach seeks to foster better disposal habits and increase recycling rates among college students, staff, and the wider community.
Barry Fisher, CEO of Keep Scotland Beautiful, stressed the importance of collective action in tackling environmental challenges, stating, “Only by collaborating with national and local government, businesses, and communities will we be able to test campaign messages and evaluate their success.”
The campaign, which run for seven weeks until the end of March, aimed to address concerns raised by survey findings indicating widespread apprehension among college constituents regarding the environmental damage caused by littered packaging.
Despite frequent indulgence in on-the-go food and drink, respondents expressed significant concerns about the impact of litter on the environment.
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