USA – Celsius Holdings, the manufacturer of the global fitness drink brand Celsius, has introduced its newest flavor innovation, Celsius Sparkling Raspberry Peach.
The company describes the sparkling flavor as a blend of freshly picked raspberries and juicy ripe peaches, offering consumers a refreshing option with seven essential vitamins and zero sugar.
“The uplifting combination of sweet, luscious peaches and tangy raspberries, will become an instant favourite with each sip, providing a great option for consumers seeking a delicious and refreshing energy option,” said the company.
Celsius continues to disrupt the energy drink category by offering a range of fruit-forward flavors, positioning itself as a premium alternative to traditional energy drinks.
Celsius Sparkling Raspberry Peach is now available nationwide across the United States, adding to the brand’s diverse portfolio of innovative and functional beverages.
The company’s commitment to providing healthier and more refreshing energy options aligns with evolving consumer preferences in the beverage market.
Recently, Celsius secured a distribution deal with Suntory Beverage & Food (SBF), facilitating its entry into the UK and Ireland.
The exclusive agreement designates SBF as Celsius’ dedicated sales and distribution partner in these territories, marking a significant move for the brand’s global growth strategy.
Celsius has been expanding its international presence, entering the Canadian market earlier in the year following PepsiCo’s 8.5 percent stake investment in 2022.
Celsius Holdings reported robust financial results for the third quarter of 2023, achieving record sales of US$384.8 million, representing a remarkable 104 percent increase from the same quarter in the previous year.
The surge in revenue was primarily driven by a 107 percent sales increase in North America, amounting to US$371 million. The company reported a net income of US$83.9 million, marking a noteworthy turnaround from the US$181.9 million loss in the third quarter of the prior year.
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