CFAO Consumer Retail expands footprint in Ivory Coast, acquires Leader Price’s stores

IVORY COAST – Carrefour’s franchise operator in Ivory Coast, CFAO Consumer Retail has acquired the business assets of five Leader Price stores in Abidjan.

Leader Price is a French discount store chain that has been locally operated by the Bernard Hayot Group (GBH) since 2019.

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The acquisition will strengthen CFAO Consumer Retail’s presence in the economic capital to having 13 points of sale to include the previous two PlaYce Marcory and PlaYce Palmeraie shopping centres, 1 Carrefour hypermarket, 4 Carrefour market supermarkets and 3 Supeco supermarkets.

Each of these stores are located at strategic locations in the country i.e., Cocody Riviera, Cocody 2 Plateaux, Golf Ambassade, Zone 4 and Yopougon, allowing CFAO Consumer Retail to offer more than 4000m2 of additional sales area at its points of sale.

Pascal Bordeaux, General Manager CFAO Consumer Retail in Côte d’Ivoire, said, “We are very happy to complete this acquisition, which allows us to develop the coverage of our supermarket network in Abidjan.

“It is indeed important that we are as close as possible to our customers and these additional points of sale will be a real strength for our Carrefour and Supeco brands which will soon be installed on this network.”

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Acquisition of the stores has raised CFAO Consumer Retail’s employees’ number by 100, with the supermarket chain owner planning an integration program.

CFAO Consumer Retail is also currently building three new supermarkets, which will bring CFAO Consumer Retail’s fleet to 16 hypermarkets and supermarkets, not to mention the 6 stores of its brand club: Lacoste, Jules, La Grande Récré and Beauty Success.

In partnership with Carrefour, CFAO Consumer Retail distributes a wide choice of products from international brands or from local suppliers, with guaranteed traceability and at a competitive price.

Even more accessible, the Supeco brand offers an alternative to private and professional consumers with retail or batch sales.

CFAO Consumer Retail’s general public distribution activity is also developing through its own shopping centers, real places of life and exchanges, organized around a supermarket, a restaurant area and a shopping mall under the PlaYce shopping center concept.

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CFAO Consumer Retail launches PlaYce in Cameroon

The retailer operator has opened its first PlaYce shopping center in Yaounde, Cameroon, and third in the region.

Built on 35,000 sq.m. of land, PlaYce Yaoundé covers nearly 17,000 sq.m. of commercial space, including a Carrefour hypermarket with 4,000 sq.m of sales area, a shopping mall with 50 local and international brand stores including several restaurants with seating for 500 in air-conditioned or outdoor spaces, as well as relaxation and recreational areas for everyone.

PlaYce Yaoundé also offers 400 spaces to park and make shopping easier. In addition, as part of its social and environmental responsibility policy, CFAO Consumer Retail is already preparing to add a solar farm to the roof of PlaYce Yaoundé at the end of the year.

Nearly 2,300 solar panels will be installed to support nearly a quarter of the site’s overall electricity needs.

This approach is part of a carbon reduction policy that aims to reduce emissions by nearly 25% per year.

The opening of the Carrefour Warda hypermarket also marks a turning point in food refrigeration technology, as CFAO Consumer Retail has chosen an environmentally friendly solution to the cold food installation for its retail area, with CO2 R744.

This is a first for Cameroon and also for sub-Saharan Africa as CO2 R744 is a high-quality natural refrigerant with low water content and environmental friendliness.

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