SOUTH AFRICA – Checkers Hyper, a supermarket chain owned by Shoprite has opened its doors to the newly revamped outlet in the Cape Town suburb of Brackenfell, boosting of numerous in-store departments offering a variety of specialist products.
The state-of-the-art Checkers Hyper Brackenfell, comes months after the retailer launched a high-end store in Rosebank, Johannesburg featuring a honey bar and the first ever Starbucks restaurant in a store.
Continuing with its quest of offering world-class shopping experiences, Checker’s new store has a strong emphasis on fresh food and convenience.
“Customers will immediately notice an improved store layout, which makes it easier to find the foods that are suited to their lifestyle and dietary requirements.”Checkers Hyper
One of its primary attraction is its bakery stocking freshly-made artisanal breads, delicious pastries, luxury cakes, and handmade pies by popular brands Schoon and Houw Hoek Pies.
For the meat lovers, the store features a deli with a wide range of delicacies including the new and exclusive charcuterie range made by Farmer Angus.
Still in its secret bag of goodies is stone-baked pizzas cooked in the in-house open-flame pizza oven, as well as a selection of meats and veggies expertly prepared on an imported rodizio grill.
This is in addition to an on-site food truck serving prego rolls, hamburgers, and boerewors rolls made with Checkers’ famous Championship Boerewors.
As part of its numerous in-store departments include a sit-down sushi bar; a dedicated health and wellness section; an in-store Kauai serving its popular salads, wraps and smoothies; and a chocolatier bar with locally-made, hand-crafted artisanal chocolates created by My Sugar.
The wow factor at the new flagship Checkers Hyper is the temperature-controlled wine section with wines from over 100 leading estates – more international wines than any other supermarket in South Africa – along with French champagne and the widest range of Italian Prosecco.
The room is equipped with innovative digital screens that customers can use to search for wines according to various factors, like price points, and cheese and food pairing recommendations.
Customers will also find an in-store MediRite pharmacy, a dedicated outdoor section, TechX where customers can find the tech deals, a party shop with helium bar, a water filling station, and a standalone pet department.
“Customers will immediately notice an improved store layout, which makes it easier to find the foods that are suited to their lifestyle and dietary requirements.
“The new store has wider aisles and seamless floors that allow trolleys to move with limited noise, making for a tranquil supermarket shopping experience,” indicates Checkers.
The revamp has led to the creation of 48 new jobs, bringing the total staff complement at the store to 274.
As part of Checkers Hyper Brackenfell’s commitment to supporting the community in which it trades, almost 600 care packages were donated to the nearby Brackengate Intermediate Care facility in February 2021.
This follows similar donations by Checkers to the Tygerberg Hospital, Cape Gate Mediclinic and Louis Leipoldt Hospital earlier this year as a token of appreciation for the medical and support personnel working on the frontline of this pandemic.
Meanwhile in Kenya, QuickMart Supermarket has taken up the space Tuskys vacated at Pioneer House in Nairobi’s central business district.
The retailer started operations at the building situated at the junction of Moi Avenue and Harambee Avenue on Friday, stepping up competition for customers with retailers such as Naivas that has a presence in the area.
The new outlet is QuickMarts’ 38th branch in the country and third outlet in the busy Nairobi CBD.
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