NIGERIA – Chellarams Plc, a diversified dairy and industrial chemical manufacturer and distributor announced on Thursday it had entered into a new strategic joint-venture agreement with its long-time business partner, German-based dairy producer, DMK Limited.
The new venture will be called Chellarams DMK Limited.
According to a statement released by Chellarams, the primary goal of the new venture will be to manage the production, marketing, sales and distribution of a full range of dairy products across Nigeria.
The company adds that the venture serves as the next phase in an existing partnership between the two companies, which started as a simple distribution agreement 25 years ago.
“The Nigerian consumer will benefit from the full range of products that DMK Group has deployed in other markets,” the statement said.
The new venture will have a product portfolio of established brands that resonates with the Nigerian consumers, including Oldenburger, Real milk and Regal milk.
The Oldenburger brand is already one of the biggest-selling import brands for UHT milk in Nigeria, while Real milk and Regal milk are well-established brands in many households.
Chellarams DMK Limited plans to invest in a larger distribution network by partnering with key distributors; thus establishing a strong presence across all sales channels, such as modern trade, general trade and food services, the statement said.
June 30, 2017: Beverage News NG