NIGERIA – In order to satisfy consumers’ demand beyond the existing offerings, Chi Limited has introduced three new variants of Chi Happy, into the marketplace.
The new variants include Apple Peach Pear, Guava and Kiwi Mint Lime. According to the company, the new variants, just like the existing ones (Tropical, Peach, etc), are specially blended fruit drinks that are guaranteed to excite and offer choices to its consumers.
Unveiling the new variants at their head office in Lagos recently, Chi Limited assured consumers that each pack of the brand is full of tasty fruitiness that is guaranteed to keep the consumer refreshed and satisfied. The new variants, according to the management of the company, are sure to offer consumers more choice for refreshment from an engaging brand.
Several studies conducted have revealed consumer’s preference for a healthy and refreshing alternative to carbonated soft drinks and the introduction of these new variants is clearly based on understanding of this current reality.
Speaking on the new variants, Managing Director of Chi Limited, Mr. Roy Deepanjan said: “We recognize that consumers in the juice category prefer to explore exciting taste and different fruit mix options.
We therefore arrived at these variants after several consumer studies, and we are quite confident that the taste will be liked by one and all.”
As one of the fastest growing brands in the fruit juice category, Chi Happy Hour is available in 1Lit, 500ml & 250ml packs and has become a regular feature at social occasions.
By rolling out new variants, it is certain that Chi Happy Hour’s control over shelf space will increase and with it, share of the market and the consumer’s mind space.
October 27, 2014; http://dailyindependentnig.com/2014/10/chi-introduces-new-variants/
